注冊(cè) | 登錄讀書(shū)好,好讀書(shū),讀好書(shū)!
讀書(shū)網(wǎng)-DuShu.com
當(dāng)前位置: 首頁(yè)出版圖書(shū)教育/教材/教輔外語(yǔ)職業(yè)、行業(yè)英語(yǔ)環(huán)球商務(wù)英語(yǔ)

環(huán)球商務(wù)英語(yǔ)

環(huán)球商務(wù)英語(yǔ)

定 價(jià):¥120.00

作 者: 商務(wù)英語(yǔ)課程組編
出版社: 中央廣播電視大學(xué)出版社
叢編項(xiàng):
標(biāo) 簽: 商務(wù)

購(gòu)買這本書(shū)可以去


ISBN: 9787304020576 出版時(shí)間: 2001-01-01 包裝: 膠版紙
開(kāi)本: 28cm 頁(yè)數(shù): 337頁(yè) 字?jǐn)?shù):  

內(nèi)容簡(jiǎn)介

  《環(huán)球商務(wù)英語(yǔ)》(World Class English for Business)是從英國(guó)開(kāi)放大學(xué)(Open University)引進(jìn)改編的適合以自學(xué)為主的商務(wù)英語(yǔ)用書(shū),該教材深入淺出地介紹了一些當(dāng)代商務(wù)理念和國(guó)際商務(wù)慣例,以及英語(yǔ)國(guó)家的商務(wù)文化。全書(shū)共有8個(gè)教學(xué)模塊(Module),分為1、2兩冊(cè),并配有9盤錄音帶。

作者簡(jiǎn)介

暫缺《環(huán)球商務(wù)英語(yǔ)》作者簡(jiǎn)介

圖書(shū)目錄

《環(huán)球商務(wù)英語(yǔ)》上冊(cè)
Module plans
Module 1 Change and the company
Unit 1 How companies operate
Session 1 Dutton Engineering
Session 2 The Structure of organisations
Session 3 Successful Products
Unit 2 Responding to change
Session 4 people and change
Session 5 Describing trends
Session 6 The global market
Unit 3 Ways of wording
Session 7 Telecommutiong
Session 8 Working with regulations
Session 9 WOrking in cyberspace
Unit 4 Pronunciaton and review
Session 10 Pronunciation
Session 11 Review
Session 12 Communicative activities
Answers
Module 2 The Custimer
Unit 1 Customer serivce
Session 1 Planning improvemens to customer service
Session 2 Formulating customer service policy
Session 3 Briefing staff about customer policy
Unit 2 Customer feedback
Session 4 Finding out what customers think - 1 Face-to-face interviews
Session 5 Finding out what customers think - 2 On the telephone
Session 6 Finding out what customers think - 3 Written questionnaires
Unit 3 Total Quality Management
Session 7 What is Total Quality Management
Session 8 Who is involved in Total Quality Management?
Session 9 How is Total Quality Management Managed?
Unit 4 Pronunciaton and review
Session 10 Pronunciation
Session 11 Review
Session 12 Communicative activities
Answers
Module 3 Finance
Module 4 A new product
Transcript
Self-Assessment
Glossary
Acknowledgements

本目錄推薦

掃描二維碼
Copyright ? 讀書(shū)網(wǎng) www.talentonion.com 2005-2020, All Rights Reserved.
鄂ICP備15019699號(hào) 鄂公網(wǎng)安備 42010302001612號(hào)