主編寄語
前言
Lesson One 企業(yè)策劃原則
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Case Disussion:案件討論
Quaker Oats Focuses on a planning Prolbem
Lesson Two 市場決策
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Case Disussion:案件討論
The Decidion to Change at General Motors Corporaion
Lesson Three 跨國企業(yè)及管理
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Case Disussion:案件討論
ABCo Chemical Develops a Worldwide Strategy
Lesson Four 信息與技術
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Case Disussion:案件討論
David Battles Goliathe for the Power of Informaion on the Internet
Lesson Five 質量管理
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Case Disussion:案件討論
Total Quality Magement:Learning to Make it Work
Lesson Six 戰(zhàn)略管理
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Case Disussion:案件討論
How New Strategies Could Make a Difference at IBM
Lesson Seven 風險管理及保險
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Case Disussion:案件討論
The Risk of Commputer Viruses
Lesson Eight 人際關系及激勵
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Case Disussion:案件討論
The Motivaion Crisis:Hitting the Wall
Lesson Nine 營銷管理
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Case Disussion:案件討論
Changing Comsumers' Minds about Meat
Lesson Ten 財務管理
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Case Disussion:案件討論
Gredit for Sale
參考書目
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