國際商務英語（譯文及答案）

第Ⅰ部分國際商務導論
(Introduction to International Business)
第1章 國際商務(International Business)
1．什么叫商務?(What Is Business?)
2．什么叫國際商務?(What Is International Business?)
3．國際商務活動范圍(The Scope of International Business Activities)
4．國際風險(International Risk)
5．關于國際商法(On International Business Law)
6．商業(yè)信用(Commercial Credit)
7．關于國際商務管理(On Management of International Business)
8．世界貿易組織簡介(A Brief Introduction to WTO)
第2章 商務組織(Business Organizations)
1．概述(Introduction)
2．獨資商(Sole Proprietorship)
3．一般合股商(General Partnership)
4．有限合股商(Limited Partnership)
5．合股公司(Joint Stock Company)
6．公司(Corporations)
第3章 經(jīng)營方式(Ways of Business)
1．概述(Introduction)
2．批發(fā)(Wholesaling)
3．零售(Retailing)
4．特許經(jīng)營權(Franchising)
5．代理(Agency)
6．電子商務(Electronic Commerce)
第4章 經(jīng)濟學入門(A Guide to Economics)
1．什么叫經(jīng)濟學?(What Is Economics?)
2．什么叫宏觀經(jīng)濟學?(What Is Macroeconomics?)
3．貨幣和財政政策(Monetary and Fiscal Policy)
4．什么叫微觀經(jīng)濟學?(What Is Microeconomics?)
5．需求曲線(The Demand Curve)
6．供應曲線(The Supply Curve)
7．均衡價格(The Equilibrium Price)
8．需求變化和需求數(shù)量變化的關系
(Changes in Demand Versus Changes in Quantity Demanded)
9．供應變化和供應數(shù)量變化的關系
(Changes in Supply Versus Changes in Quantity Supplied)
第5章 市場經(jīng)濟(The Market Economy)
1．市場與市場經(jīng)濟(MarketandMarketEconomy)
2．價格(Price)
3．供給和需求(Supply and Demand)
4．市場價格(The Market Price)
第6章 營銷的含義(What Is Marketing)
1．什么是營銷?(What Is Marketing?)
2．需要、欲望和需求(Needs，Wants and Demands)
3．產(chǎn)品(Products)
4．價值、滿意和質量(Value，Satisfaction and Quality)
5．交換、交易和關系(Exchange，Transactions and Relationships)
6．市場(Markets)
7．營銷(Marketing)
第7章 產(chǎn)品推銷(Promotion of Products)
1．概述(Introduction)
2．廣告(Advertising)
3．促銷(Sales Promotion)
4．宣傳(Publicity)
5．人員促銷(Personal Selling)
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