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　　隨著我國(guó)對(duì)外開(kāi)放力度的加大，特別是在商貿(mào)活動(dòng)日益全球化及中國(guó)加入WTO之后，社會(huì)對(duì)既熟悉國(guó)際商務(wù)又熟悉掌握英語(yǔ)的高級(jí)復(fù)合型人才的需求也越來(lái)越大。為了順應(yīng)時(shí)代發(fā)展的潮流，我們編寫(xiě)了《商務(wù)英語(yǔ)口語(yǔ)》。本書(shū)為《商務(wù)英語(yǔ)口語(yǔ)》第2冊(cè)，全書(shū)共7個(gè)單元，分別以公關(guān)、商貿(mào)業(yè)務(wù)、推銷(xiāo)、銀行業(yè)務(wù)、代理、保險(xiǎn)索賠及貨物運(yùn)輸為主題，編寫(xiě)了28章，內(nèi)容涉及接待客人、價(jià)格、兌換外幣、申請(qǐng)、討論代理、運(yùn)輸方式以及各種商務(wù)活動(dòng)等。每章包括6個(gè)部分，即情景對(duì)話，生詞及短語(yǔ)、注釋、實(shí)用句型、閱讀材料和口語(yǔ)練習(xí)。在內(nèi)容設(shè)計(jì)上將重點(diǎn)放在學(xué)生的語(yǔ)言交際能力的培養(yǎng)，突出語(yǔ)言結(jié)構(gòu)和語(yǔ)言功能，并且注重講練的有機(jī)結(jié)合。本書(shū)編排新穎，內(nèi)容豐實(shí)用，語(yǔ)言真實(shí)自然，注重口語(yǔ)練習(xí)，模擬真實(shí)交際場(chǎng)景，易于學(xué)以致用。本書(shū)可供高等院校特別是高職高專(zhuān)院校商務(wù)英語(yǔ)專(zhuān)業(yè)低年級(jí)學(xué)生使用，亦可供非英語(yǔ)專(zhuān)業(yè)的學(xué)生學(xué)習(xí)商務(wù)英語(yǔ)口語(yǔ)使用，同時(shí)也可作為公司、企業(yè)英語(yǔ)培訓(xùn)的教材及廣大英語(yǔ)愛(ài)好者學(xué)習(xí)商務(wù)英語(yǔ)的閱讀材料。

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圖書(shū)目錄

UNIT1TheElementsofEffectiveBusinessWriting
Exercises
UNIT2TheFormsoftheBusinessLetter
ThePartsoftheBusinessLetterandTheirplacement
UsefulSentencesonBusinessLetters
Exercises
UNIT3EstablishingBusinessRelations
SpecimensofEstablishing-Business-RelationLetters
UsefulSentencesonEstablishingBusinessRelations
Exercises
UNIT4BusinessReferences
SpecimenofReferenceLetters
UsefulSentencesonBusinessReferences
Exercises
UNIT5SalesLetters
WriteanAttractiveOpening
ExplaintheProduct
MakeGoodYourClaims
WriteanEffectiveClose
GiveYourLetteranAttractiveLook
SpecimenofSalesLetters
UsefulSentencesonSalesLetters
Exercises
UNIT6TradeEnquiry
TheReplytoaLetterofEnquiry
UsefulSentencesonTradeEnquiry
Exercises
UNIT7Quotation,OfferandTender
RoutineQuotations
QuotationsSubjecttoConditions
Offers
Tender
UsefulSentencesonQuotation,OfferandTender
Exercises
UNIT8OrdersandTheirFulfillment
AcknowledgingtheOrder
DecliningtheOrder
UsefulSentencesonOrders
Exercises
UNIT9BankingandMovementofCurrency
TheAirMailRemittanceOrder
TheCableRemittanceOrder
TheForeignDraft
Collections
SpecimenLettersonBankingandPayment
UsefulSentencesonBankingandpayment
Exercises
UNIT10LettersofCredit
Procedure--ApplicationforaLetterofCredit
SpecimensofL/CLetters
UsefulSentencesonL/C
Exercises
UNIT11Insurance
SpecimenofInsuranceLetters
UsefulSentencesonInsurance
Exercises
UNIT12Shipment
TypesofCarrier
ShippingandForwardingAgents
CarriagebyAir
ShippingDocuments
CommonDiscrepanciesinShippingDocuments
Exporter'sAlternatives
AdvicetoExporter
SpecimenofShipmentLetters
UsefulSentencesonShipment
Exercises
UNIT13Agencies
SpecimenofAgencyLetters
SpecimenofAgencyAgreement
UsefulSentencesonAgencies
Exercises
UNIT14SettlementofDisputes
HowtoReplytoaLetterofComplaint
SpecimenofComplaintLetters
UsefulSentencesonSettlementofDisputes
Exercises
UNIT15BusinessContract
MainTermsandConditionsinBusinessContract
SpecimenofBusinessContract
UsefulSentencesonBusinessContract
Exercises
UNIT16ApplicationLettersandResumes
ApplicationLetters
Resumes
SuggestionsforPreparingEffectiveResumes
SpecimenofResume
Exercises
UNIT17OtherFormsofWrittenCommunication
Memoranda
SpecimenofMemoranda
Notices
SpecimenofNotice
Exercises
References