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國(guó)際貿(mào)易英語(yǔ)教程(上)

國(guó)際貿(mào)易英語(yǔ)教程(上)

定 價(jià):¥18.50

作 者: 許葵花主編;馮瑞敏[等]編
出版社: 西安交通大學(xué)出版社
叢編項(xiàng): 晨風(fēng)英語(yǔ)書(shū)系
標(biāo) 簽: 國(guó)際貿(mào)易

ISBN: 9787560515731 出版時(shí)間: 2003-01-01 包裝: 平裝
開(kāi)本: 23cm 頁(yè)數(shù): 231 字?jǐn)?shù):  

內(nèi)容簡(jiǎn)介

  本教材分為上、下兩冊(cè),上冊(cè)為國(guó)際貿(mào)易理論,下冊(cè)為國(guó)際貿(mào)實(shí)務(wù)。兩冊(cè)可接續(xù)使用,也可根據(jù)需要單冊(cè)使用。選材新穎、注重實(shí)用性是這套教材的最大特點(diǎn)。主課文選材全部是近兩年國(guó)外原版書(shū)籍,副課文及練習(xí)材料也全部選自近兩年國(guó)外及國(guó)內(nèi)的英文報(bào)刊、雜志等。主課文注意理論性、知識(shí)性:副課文(多是主課文的實(shí)例延伸)注重實(shí)際性;練習(xí)形式多樣,聽(tīng)、說(shuō)、讀、寫(xiě)、譯兼顧,尤其注意聽(tīng)、說(shuō);書(shū)后均配有練習(xí)答案、聽(tīng)力原文及主課文翻譯,供學(xué)生參考及自學(xué)。本教材是由國(guó)際貿(mào)易專(zhuān)業(yè)與英語(yǔ)專(zhuān)業(yè)的教師一年多的共同努力完成的。專(zhuān)業(yè)知識(shí)方面嚴(yán)謹(jǐn)、新穎、實(shí)用;語(yǔ)言知識(shí)方面地道、規(guī)范\實(shí)用。

作者簡(jiǎn)介

暫缺《國(guó)際貿(mào)易英語(yǔ)教程(上)》作者簡(jiǎn)介

圖書(shū)目錄

c International Trade
Text A The Importance of International Trade to Developing
Countries
Text B Patterns and Trends in International Trade
Unit 2 Trade in Services
Text A Insurance
Text B Services: infrastructure for economic growth
Unit 3 International Trade Policy
Text A World Attitudes Towards Trade and Protection
Text B Illegal Belgrade Sanctions Protested
Unit 4 International Competition
Text A How Companies Succeed in International Market
Text B Cocolat
Unit 5 Dumping
Text A Economic Theory and Dumping
Text B Take That! And That!
Unit 6 Forms of International Cooperation Between Corporations
Text A Why Do Firms Undertake Inter-firm Cooperative
Agreements
Text B The Instability of Cooperative Agreements
Unit 7 Exports: Risks, Insurance and Finance
Text A Export Finance in the Medium and Long Term
Text B Alternative Export-Financing Techniques
Unit 8 The Multinational Corporation Versus National Authority
Text A Globalization
Text B The Legal Framework for International Business
Unit 9 Foreign Direct Investments
Text A Changes in the Motives and Developments
Text B Multinationals and Direct Foreign Investment
Unit 10 Trade and the Environment
Text A Trade and Environment
Text B Environmental Policy in the EU
Appendix I Reference Translation of the Main Texts
Appendix II Key to Exercises
Appendix III Tapescripts
Appendix IV Glossary

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