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中外合資企業(yè)案例集:國(guó)際企業(yè)管理 英文版

中外合資企業(yè)案例集:國(guó)際企業(yè)管理 英文版

定 價(jià):¥7.60

作 者: 馬春光編
出版社: 對(duì)外貿(mào)易教育出版社
叢編項(xiàng):
標(biāo) 簽: 中外合資經(jīng)營(yíng)

ISBN: 9787810007016 出版時(shí)間: 1994-01-01 包裝: 平裝
開(kāi)本: 20cm 頁(yè)數(shù): 238頁(yè) 字?jǐn)?shù):  

內(nèi)容簡(jiǎn)介

  This Internatinal Business Case Book is the end result of research project undertaken by a team of experts under the direction of Professor Ma Chunguang, Dean of the School of International Business Management. On the team were John Allee, Mitsui Professor of Marketing; Feroza Allee, Professor of Management; and Yao Zhijun, Assistant Professor of International Business. All are staff members at the University of international Business and Economics, Beijing, China.本書(shū)為英文版。

作者簡(jiǎn)介

暫缺《中外合資企業(yè)案例集:國(guó)際企業(yè)管理 英文版》作者簡(jiǎn)介

圖書(shū)目錄

    Preface
   Introduction
    Babcock & Wilcox Bejing Company Ltd
    Beijing Warner Gear
    Chemex
    Consolidated Technologies Ltd
    EG &G
    Ford Motor Company
    General Electric Company
    Hewlett-Packard
    Mitsui & Co. , Ltd
    Otis Elevator Company
    Rohm & Haas China Inc
    Xerox Corporation
    Yili-Nabisco Biscuit & Food Company Ltd
    Nantong Cellulose Fibers Company in China
    Ningbo Shenzhou Knitwear Co Ltd
   

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