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啟動(dòng)財(cái)務(wù)：企業(yè)初創(chuàng)階段籌集資金指南 英文本

啟動(dòng)財(cái)務(wù)：企業(yè)初創(chuàng)階段籌集資金指南 英文本

定　價(jià)：￥119.00

作　者： （美）羅伯特·布朗（Robert Brown），（美）艾倫·S.格特曼（Alan S.Gutterman）著
出版社： 中信出版社
叢編項(xiàng)： 財(cái)會(huì)圖書(shū)館影印系列
標(biāo)　簽： 財(cái)務(wù)管理實(shí)務(wù)

購(gòu)買(mǎi)這本書(shū)可以去

ISBN： 9787800739651 出版時(shí)間： 2004-01-01 包裝： 精裝
開(kāi)本： 24cm＋光盤(pán)1片 頁(yè)數(shù)： 801 字?jǐn)?shù)：  

內(nèi)容簡(jiǎn)介

　　設(shè)立自己的公司是很多人的夢(mèng)想，實(shí)現(xiàn)這個(gè)夢(mèng)想?yún)s極具挑戰(zhàn)性。每年有成千上萬(wàn)的人注冊(cè)了公司，卻只有少數(shù)人能使其發(fā)展壯大，大多數(shù)人只能眼睜睜地看著自己的心血白費(fèi)，夢(mèng)想破滅。成功與失敗之間的差距有多大？事實(shí)證明，企業(yè)初創(chuàng)階段的融資戰(zhàn)略往往是得失成敗的關(guān)鍵。本書(shū)主要關(guān)注新設(shè)立的公司，同時(shí)也為處于其他發(fā)展階段的公司提供實(shí)用的融資戰(zhàn)略、深入淺出地介紹了最常用的兩種融資方式；私募融資和公開(kāi)融資。書(shū)中包含的豐富的實(shí)踐經(jīng)驗(yàn)以及詳細(xì)的案例研究有助于讀者了解各種融資渠道及其優(yōu)劣，以及在融資過(guò)程中的技巧和方法。隨書(shū)贈(zèng)送的光盤(pán)進(jìn)一步介紹了融資中出現(xiàn)的各種問(wèn)題，對(duì)打算設(shè)立公司或者正在公司初創(chuàng)階段的人來(lái)說(shuō)，他們能夠利用這張光盤(pán)來(lái)分析自己的融資渠道，清除他們?cè)谌谫Y道路上的絆腳石。

作者簡(jiǎn)介

　　羅伯特·布朗在劍橋大學(xué)取得博士學(xué)位，在東京上智大學(xué)取得碩士學(xué)位，并于路易斯威爾大學(xué)取得法學(xué)博士學(xué)位和工商管理碩士學(xué)位?，F(xiàn)執(zhí)教于舊金山大學(xué)和加利福尼亞大學(xué)伯克利分校的法學(xué)院。他取得了紐約、華盛頓特區(qū)、加利福尼亞州、肯塔基州、英格蘭、威爾士和香港的律師資格。在過(guò)去的25年時(shí)，他以投資銀行家及律師的身份為多家新成立的公司擔(dān)任咨詢(xún)顧問(wèn)，在公司融資領(lǐng)域有著豐富的經(jīng)驗(yàn)。

圖書(shū)目錄

Preface
AbouttheDisc
PartI.Introduction
Chapter1:GeneralConsiderations
1.01GeneralIssues
Chapter2:CorporateFinancialInstruments
2.01Introduction
2.02EquitySecurities
2.03DebtSecurities
Chapter3:FinancingRequirementsandSources
3.01StagesandTypesofBusiness
3.02FinancingAlternatives
3.03EvaluatingPotentialFinancingSources
PartII.Securities
Chapter4:Regulation
4.01Introduction
4.02FederalSecuritiesLawsandRegulations
4.03StateSecuritiesLawsandRegulations
4.04RegulationofSecuritiesDealersandPublicMarkets
4:05KeyDefinitionsUnderSecuritiesLaws
4.06RoleofSecuritiesLawsinBasicBusinessTransactions
Chapter5:Disclosures
5.01Introduction
5.02IntegratedDisclosureUnderFederalSecuritiesLaws
5.03PreparationofRequiredNonfinancialDisclosures
5.04PreparationofRequiredFinancialDisclosures
Chapter6:LiabilitiesandRemedies
6.01Overview
6.02FederalPrivateCausesofAction
6.03CommonLawandStateStatutoryCausesofAction
6.04Indemnification,Contribution,andInsurance
PartIII.PrivateFinancing
Chapter7:AlternativeSources
7.01Introduction
7.02InternalFunds,VendorFinancing,andStrategicPartners
7.03PrivateLoans
7.04CommercialLoansandLeases
7.05GovernmentFunding
Chapter8:PrivateOfferings
8.01Introduction
8.02NonpublicOfferingsUnderSection4(2)
8.03RegulationDandSection4(6)
8.04OtherExemptTransactionsUnderFederalSecuritiesLaw
8.05LimitedOfferingsUnderStateBlue-SkyLaws
Chapter9:BusinessPlans
9.01WhatIsYourCompetitiveAdvantage?
9.02I'mNotInterestedina$100MillionMarket.
9.03DoYouReallyThinkYouCanGetan80%MarketShareinThreeYears?
9.04HowAreYouGoingtoProducetheProduct,BringIttoMarket,andManagetheCompany?
9.05WhenWillYouMakeaProfit?
9.06HowRealisticAreTheseNumbers?
9.07HowMuchMoneyDoYouNeed?
9.08WhatDoIGetforMyMoney?
9.09WhatDoYouNeedMyMoneyFor?
9.10YouDescribedtheGood,butWhereAretheBadandtheUgly?
9.11Flip,Flip,Flip.
9.12WhoAreYou?
9.13GreatResume,butWhatDoYouBringtotheTable?
9.14IKnowYouAreSmart,butWhatAreYouTalkingAbout?
9.15WhatIsthePoint?
9.16Zzzzzzzzzzzzzzzzz.
9.17WhyAreThereSoManyTyposandMistakes?
9.18Don'tYouHaveMoreRecentNumbers?
9.19IDon'tThinkThisBusinessIsRelevantforMe.
9.20GoodBusinessPlan.ILikeIt.
9.21GoodBusinessPlan.IAlsoLikedItLastTime.
Chapter10:VentureCapital
10.01Introduction
10.02NegotiatingaVentureCapitalInvestment
10.03TermsofInvestmentInstrument
10.04InvestmentAgreement
10.05AncillaryAgreements
10.06ClosingConditions
PartIV.PublicFinancing
Chapter11:PublicOfferings
11.01Introduction
11.02ConsiderationsinSelectingPublicFinancingMechanism
11.03RegulatoryFramework
11.04PreofferingConsiderations
11.05PreparingandFilingtheRegistrationStatement
11.06WaitingPeriodActivities
11.07CompletingRegistrationandSellingtheShares
Chapter12:UnderwritingandDistribution
12.01Overview
12.02BasicFinancialTermsofanOffering
12.03Underwriters'Compensation
12.04UnderwritingAgreement
Chapter13:InternetSales
13.01Overview
13.02AdvantageofInternetSecurities
13.03RegulatoryFramework
13.04LocatingInvestors
13.05InternetSecuritiesSites
Chapter14:Trading
14.01Overview
14.02TradingMarkets
14.03LegalFrameworkforSecondaryTradingActivities
14.04PublicCompanyStatus
PartV.CaseStudies
Chapter15:FinancingResearchandDevelopment:Investment
PartnershipsandCorporatePartnering
15.01Introduction
15.02ResearchandDevelopmentPartnerships
15.03CorporatePartneringRelationships
Chapter16:Dot.BombLessons
16.01GeneralLessons
16.02SpecificLessons
16.03YouCanStillStartaNewCompanywhenEconomicTimesAreSlow
AppendixA:BusinessPlan
AppendixB,C,andD
AppendixE:TermSheets
AppendixF:Document/DueDiligenceRequest/Checklist
AppendixG:SubscriptionAgreement
AppendixH:PlacementAgentAgreement
AppendixI:PrivatePlacementMemorandum
AppendixJ:PrivatePlacementPurchaseAgreement
AppendixK:Investors'RightsAgreement
AppendixL:RightofFirstRefusalandCo-SaleAgreement
AppendixM:AmendedandRestatedArticlesofIncorporation
Glossary
Index

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