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內(nèi)容簡介

　　本書內(nèi)容涵蓋各種市場營銷專業(yè)術(shù)語方面的練習(xí)，根據(jù)實際應(yīng)用需要，從構(gòu)詞、對話、發(fā)音、詞匯、難點、考點等方面分別進(jìn)行訓(xùn)練，并于每個練習(xí)后提供題型分析、解題思路分析及詳細(xì)的習(xí)題解析。該書注重加強單詞的再現(xiàn)能力，題目、內(nèi)容設(shè)計科學(xué)，形式多樣，舉一反三，是一本非常好的學(xué)習(xí)參考書。實用性強，方便學(xué)習(xí)者模仿練習(xí)。本書同時適合自學(xué)者及作為授課教材使用

作者簡介

暫缺《英語詞匯檢測：市場營銷》作者簡介

圖書目錄

WORD-BUILDING
Word association 1:missing links
Word formation:nouns
Two-word expressions
Plural formation
Word formation:adjectives
Word association 2: partnerships
Opposites 1 : prefixes
Word formation:verbs
Word association 3: mind maps
PART OF SPEECH
Nouns
Adjectives
Verbs
Verbs:past tense-regular verbs
Verbs:mixed tenses
Adverbs
Phrasal verbs
Prepositions
PRONUNCIATION
Word stress
Verb & nouns
Present simple
Past simple
VOCABULARY IN CONTEXT
Maketing metaphors
Categories:the four p's
Odd one out
Opposites 2
Abbreviations
Flow charts
Telemarketing
Promotional tools
Agency awards
Designing sales literature
Talking about marketing
PUZZLES & QUIZZES
Anagrams 1
Communicative crossword 1
Word search
Marketing crossword 1
Communicative crossword 2
Anagrams 2
Communicative crossword 3
Marketing crossword 2
Quiz
Communnicative crossword 4
ANSWER KEY
Answer key