商務(wù)英語(yǔ)閱讀

unit 1 corporate or organizationai culture公司文化
text a from factory to family：the creation of a corporate culture
從工廠到家庭：創(chuàng)建公司文化
text b corporate culture matters!公司文化至關(guān)重要!
unit 2 leadership領(lǐng)導(dǎo)才能
text a peter drucker on leadership彼得·德魯克談?lì)I(lǐng)導(dǎo)才能
text b say goodbye to theory x告別x理論
unit 3 management gurus管理大師
text a peter drucker：mr management“管理先生”——彼得·德魯克
text b management theory?management madness?管理理論?抑或管理囈語(yǔ)？
unit 4 corporate citizenship企業(yè)公民
text a global corporate citizenship initiative全球企業(yè)公民行動(dòng)
text b profits and poverty利潤(rùn)與貧困
unit 5 consumer behavior消費(fèi)者行為
text a acnielsen survey unveils“the five faces of chinese consumers”
ac尼爾森調(diào)查揭示中國(guó)消費(fèi)者的“五張面孔”
text b consuming passion：human psychology shapes the shopping
experience消費(fèi)激情：購(gòu)物行為體驗(yàn)源于購(gòu)物者的心理活動(dòng)
unit 6 giobal brands全球品牌
text a brands across borders--advertising foreign brands in asia
讓品牌跨越國(guó)界——在亞洲推介國(guó)外品牌
text b cell phones：the big boys are back in china
手機(jī)：國(guó)際品牌再掀搶占中國(guó)市場(chǎng)高潮
unit 7 giobalization全球化
text a what the new asia means for multinationals?跨國(guó)公司的新亞洲戰(zhàn)略是什么?
text b benefits of globalization全球化帶給人們的好處
unit 8 pricing定價(jià)
text a which price is right?(1)什么樣的價(jià)格最合適?
text b which price is right?(2)什么樣的價(jià)格最合適?
unit 9 business strategy企業(yè)戰(zhàn)略
text a here is how michael e．porer regards the business landscape
著名經(jīng)濟(jì)學(xué)家邁克爾·e·波特談企業(yè)戰(zhàn)略
text b smart strategies：putting ideas to work
戰(zhàn)略的優(yōu)劣在于是否付諸實(shí)施
unit 10 merger and acquisition兼并與收購(gòu)——并購(gòu)
text a procter said to reach a deal to buy gillette in$57 billion accord
寶潔收購(gòu)吉列：耗資570億美金
text b new path for pork giant肉類(lèi)加工業(yè)的發(fā)展新路程
unit 11 new economy新經(jīng)濟(jì)
text a the new economy：fact or fiction?新經(jīng)濟(jì)：事實(shí)抑或神話(huà)?
text b new rules for the new economy新經(jīng)濟(jì)．新規(guī)則
unit 12 service economy服務(wù)經(jīng)濟(jì)
text a now that wal—mart is america’s largest corporation，the service
economy wears the crown沃爾瑪躍居美國(guó)最大型公司，服務(wù)經(jīng)濟(jì)引人注目
text b service so good．it’s an“experience”
服務(wù)經(jīng)濟(jì)要成為“體驗(yàn)經(jīng)濟(jì)”
key to exercises練習(xí)參考答案