Unit 1 企業(yè)和社會責任
Social Responsibility at American Express
Consumerism
Unit 2 企業(yè)所有制形式
From Proprietorship to Corporation
Ownership of Corporations
Unit 3 特許經營
Two Types of Franchises
Good Training:An advantage of Franchising
Unit 4 經理的工作
Profile:Lee lacocca
Managerial Skills
Unit 5 領導
How to Manage Your Boss
Management and Entrepreneurial Characteristics
Unit 6 公共關系
Publicity
John Samls of P & G
Unit 7 普通股和優(yōu)先股
Investment Strategies
Bull Markets and Bear Markets
Unit 8 馬斯洛的需求層次
Job Rotation and Job Enlargement
Bill Gates of Microsoft
Unit 9 營銷的理念
Dentists Attract New Patients with Marketing
Do Most Firms Practise the Marketing Concept?
Unit 10 廣告
Television as an Advertising Medium
What an Advertiser Needs
附錄1 詞匯學習索引
附錄2 練習答案
鄂公網安備 42010302001612號 