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新編商務(wù)英語(yǔ)精讀(第2冊(cè) 學(xué)生用書)

新編商務(wù)英語(yǔ)精讀(第2冊(cè) 學(xué)生用書)

定 價(jià):¥41.00

作 者: 張 逸
出版社: 高等教育出版社
叢編項(xiàng):
標(biāo) 簽: 商務(wù)英語(yǔ)

ISBN: 9787040162424 出版時(shí)間: 2005-01-01 包裝: 簡(jiǎn)裝本
開本: 16開 頁(yè)數(shù): 192 字?jǐn)?shù):  

內(nèi)容簡(jiǎn)介

  《新編商務(wù)英語(yǔ)精讀(附光盤第2冊(cè)學(xué)生用書)》為“新編商務(wù)英語(yǔ)系列叢書”之一。《新編商務(wù)英語(yǔ)精讀(附光盤第2冊(cè)學(xué)生用書)》共10個(gè)單元,每單元由閱讀Ⅰ(Reading Ⅰ),閱讀Ⅱ(ReadingⅡ)以及擴(kuò)展性練習(xí)(Extended Activities)組成?!缎戮幧虅?wù)英語(yǔ)精讀(附光盤第2冊(cè)學(xué)生用書)》旨在尋求語(yǔ)言能力培養(yǎng)和商務(wù)英語(yǔ)知識(shí)學(xué)習(xí)的最佳結(jié)合點(diǎn),即在全面培養(yǎng)學(xué)生英語(yǔ)語(yǔ)言綜合能力的同時(shí),熟悉各種商務(wù)活動(dòng),了解商務(wù)方面的知識(shí)。本叢書適用于商務(wù)英語(yǔ)專業(yè)的學(xué)生?!缎戮幧虅?wù)英語(yǔ)精讀(附光盤第2冊(cè)學(xué)生用書)》另配錄音磁帶。

作者簡(jiǎn)介

暫缺《新編商務(wù)英語(yǔ)精讀(第2冊(cè) 學(xué)生用書)》作者簡(jiǎn)介

圖書目錄

Unit 1 Sports and Business
Reading Ⅰ Nike, from Small Beginnings to World Giant(Ⅰ)
Reading Ⅱ Nike, from Small Beginnings to World Giant(Ⅱ)
Extended Activities
Lexical Knowledge
Function and Structure= Complimenting
Practical Reading = Football and Basketball Catalogue
Business World: Brand Image
Humor Time
Unit 2 Ownership
Reading Ⅰ Types of Business Ownership
Reading Ⅱ Business in a Free Enterprise System
Extended Activities
Lexical Knowledge
Function and Structure :Asking or Offering Favors
Practical Reading: Company Relationship
Additional Vocabulary
Business World: Joint Venture
Humor Time
Unit 3 Fashion
Reading Ⅰ Fashion
Reading Ⅱ Very Smart Fashions
Extended Activities
Lexical Knowledge
Function and Structure : Expressing Concern, Consolation and Encouragement
Practical Reading. Bar Graphs
Additional Vocabulary
Business World: The Fashion Industry
Humor Time
Unit 4 Consumer Satisfaction
Reading Ⅰ Bargains
Reading Ⅱ Why People Buy?
Extended Activities
Lexical Knowledge
Function and Structure: Complaining
Practical Reading: Advertisement of Bargains
Additional Vocabulary
Business World: Consumer Satisfaction / Dissatisfaction
Humor Time
Unit 5 Education
Reading Ⅰ Managing Your Study Time
Reading Ⅱ Kissing the Books Goodbye
Extended Activities
Lexical Knowledge
Function and Structure: Talking about Personal Interests
Practical Reading: Notices
Additional Vocabulary
Business World: Vocational Education
Humor Time
Unit 6 Management
Reading Ⅰ Areas of Management
……
Unit 7 Interview
Unit 8 Trademark
Unit 9 Successful Businessmen
Unit 10 Successful Businesses
Appindex Ⅰ New Words
Appindex Ⅱ Expressions
Appindex Ⅲ Word Study
Appindex Ⅳ Special Use

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