KEY 1 Accounting is not a four-letter word
訣竅1:“會計”不是一個難聽的字眼
KEY 2 Financial statements rely on fact,not possibility
訣竅2: 財務報表依據的是事實而不是可能性
KEY 3 What's hanging in the balance sheet?
訣竅3: “資產負債表”里裝些什么東西?
KEY 4 Take steps to understand the income statement
訣竅4: 努力理解“損益表”
KEY 5 Matching and adjusting the crux of accrual
訣竅 5: 配比與調整:權責發(fā)生制會計的關鍵
KEY 6 Who decides what finacial statements contain?
訣竅6: 誰決定財務報表的報告內容?
KEY 7 Where cash came from and where it went
訣竅7:現金的來龍去脈
KEY 8 Monetary matters need not be murky.Follow the cash
訣竅8:錢的事情一定不要含糊不清:跟著現金走
KEY 9 Keeping owners' claims straight
訣竅9:確保股東權益準確無誤
KEY 10 Don't ignore the fine print!
訣竅 10: 不要報表下端的注解:讀一讀報表腳注
KEY 11 What shapes a firm's financial reporting strategy?
訣竅 11:決定企業(yè)財務報告策略的因素是什么?
KEY 12 Financial reports are useful for both running and evaluating the company
訣竅 12:財務報告對經營企業(yè)和評估企業(yè)都有用
KEY 13 Financial statements have trouble measuring future opportunities properly
訣竅 13: 財務報表對未來機會的適當評估有些力不從心
KEY 14 You got the basics,so how are financial data used to compare one firm with another?
訣竅14: 懂得基本原理就可利用財務數字在企業(yè)間進行比較
KEY 15 Staying alive :analyzing finacial data to measure the health and firm
訣竅 15:生存:通過分析財務數據來徇企業(yè)的經營狀況和自下而上能力suvivability of a
KEY 16 How great are the costs of inacial distress?
訣竅16: 財務困境的成本有多大?
KEY 17 Estimating the cost of using up productive capacity:depreciation
訣竅 17: 估計已使用生產能力的成本:折舊
KEY 18 Computing cost of goods sold ,and valuing invertory
訣竅18: 計算售后成本、估計存貨價值
KEY 19 What do we have to pay?Accounting for taxes
訣竅19:必須交多少稅金?稅務會計
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