高效商務溝通（英文版.第七版）

定　價：￥64.00

作　者：	Herta A.Murphy Herbert W.Hildebrandt Jane P.Thomas
出版社：	機械工業(yè)出版社
叢編項：	商務技能專業(yè)精品教材（英文版）
標　簽：	MBA

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ISBN：	9787111064046	出版時間：	1998-10-01	包裝：	簡裝
開本：		頁數(shù)：	618	字數(shù)：

內(nèi)容簡介

　　成功、高效的商務溝通往往會令您事半功倍。通過閱讀本書，您將了解到：商務溝通的歷史背景、商務溝通的各種技術(shù)手段、文案設(shè)計和實施的程序、如何進行書面溝通、如何進行口頭交流、怎樣獲得心議已久的工作職位。本書作者均為執(zhí)教多年的業(yè)界“領(lǐng)袖”。他們豐富的經(jīng)驗與大量的神機妙算例，將為您提供一套綜合、實用的高效商務溝通方法。

作者簡介

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圖書目錄

PARTONEBACKGRONDFOREFFICTIVEBUSINESSCOMMUNICATIONChapter1EffectiveCommunicationsinBusinessImportanceandBenefitsofEffectiveCommunicationCommponentsofCommunicationConceptsandProblemsofCommunicationNoverbalCommunicationSummaryExercisesandProblemsReferencesChapter2TheSevenC'sofEffectiveCommunicationCompletenessConcisenessConsiderationConcretenessClarityCourtesyCorrectnessSummaryExercisesandProblemsChapter3BusinessCommunicationandtheGlobalContextBackgroundtoInterculturalCommunicationNationalCulturalVariablesIndividualCoulturalVariablesSummaryExercisesandProblemsReferencesChapter4BusinessCommunicationandtheEthicalContextBackgroundtoEthicalContextsInfluencesonPersonalEthicsCommunicationandEthicalIssuesSummaryExercisesandProblemsReferencesChapter5BusinessCommunicationandtheTechnologyContextManagingInformationWithinOrganizationsE-MailOtherCommunicationTechnologiesManagingInformationOutsideOrganizationsSummaryExercisesandProblemsReferencesPARTTHREEMESSAGEDESIGNChapter6TheProcessofPreparingEffectiveBusinessMessagerFivePlanningStepsBasicOrganizationslPlansBeginningandEndingsComposingtheMessageSummaryExercisesandProblemsChapter7TheAppearanceandDesignofBusinessMessagesBusinessLettersMemorandumsSpecialTimesavingMessageMediaSummaryExercisesandProblemsChapter8Good-NewsandNeutralMessagesOrganizationalPlanFavorableRepliesNeutralMessagesSummaryExercisesandProblemsCapsuleCheeklistsforGood-NewsandNeutralMessagesChapter9Bad-NewsMessagesTheRightAttitudePlansforBad-NewsMessagesNegativeRepliestoRequestsUnfavorableUnsolicitedMessagesSummaryExercisesandProblemsCapsuleChecklistsforBad-NewsMessagesChapter10PersuasiveWrittenMessagesOrganizationofPersuasiveMessagesPersuasiveRequestsPersuasiveSalesLettersSummaryExercisesandProblemsCapsuleChecklistsforPersuasiveRequestsPARTFIVEWRITTENCOMMUNICATION:REPORTSChapter11ShortReportsSuggestionsforShortReportsInformationalMemorandumReportsAnalyticalMemorandumReportsLetterReports-InformationalandAnalyticalSummaryExercisesandProblemsChapter12LongReportsPrefatorySectionsSupplementalSectionsPresentationoftheLongReportExamplesofPagesfromaLongAnalyticalReportSummary'ExercisesandProblemsChapter13ProposalsPurposesofProposalsKindsofProposalsPartsofProposalsShortProposalsLongFormalProposalsWritingFormalProposalsWritingStyleandAppearanceSummaryExercisesandProblemsPARTSIXSTRATEGIESFORORALCOMMUNICATIONChapter14StrategiesforSuccessfulSpeakingandSuccessfulListeningStrategiesforImprovingOralPresentationsStrategiesforReducingStageFrightStrategiesforImprovingListeningSkillsSummaryExercisesandProblemsChapter15StrategiesforSuccessfulinformativeandPersuasiveSpeakingPurposesofInformativeandPersuasiveSpeakingKindsofInformativeandPersuasiveSpeakingAudienceAnalysisforInformativeandPersuasiveSpeakingOrganizationforInformativeandPersuasiveSpeakingSupportsforInformativeandPersuasiveSpeakingSummaryExercisesandProblemsReferenceChapter16StrategiesforSuccessfulInterpersonalCommunicationDyadicCommunicationInterviewingTelephoningDictating'SummaryExercisesandProblemsReferenceChapter17StrategiesforSuccessfulBusinessandGroupMeetingsBackgroundInformationonGroupsPurposesandKindsofMeetingsSolvingProblemsinMeetingsorGroupsLeadershipResponsibilitiesinMeetingsParticipantResponsibilitiesinMeetingsSummaryExercisesandProblemsReferencesPARTSEVENTHEJOBAPPLICATIONPROCESSChapter18ThejobApplicationProcess-TheWrittenjobPresentationSelf-AssessmentMarketAssessmentResumeCoverLettertoResumeSummaryExercisesandProblemsChapter19ThejobApplicationProcess-InterviewsandFollow-UpSuccessfulPreparationforthejobInterviewSuccessfulFollow-UPMessagesAftertheInterviewSuccessfulNegotiatingSumaryExercisesandProblemsReferencesAPPENDIXEXSAVisualAidsinBusinessCommunicationGraphicsforQuantitativeandOtherDataSampleGraphicsforQuantitativeandOtherDataChecklistforEffictiveVisualPresentationsBGrammar,Punctuation,andStyleGrammarPunctuationStyleCBusinessCommunicationandLegalIssuesDefamationInvasionofPrivacyMisrepresentationandFraudLawsRegardingEmployment,Credit,andCollectionsOtherAreasofCautioninBusinessCommunication