企業(yè)研究方法（英文版.第六版）

PART I
INTRODUCTION TO BUSINESS RESEARCH
1． Research in Business
2． Scientific Thingking
3． The Research Process
4． The Research Proposal
5． Ethics in Business Research
PART II
THE DESIGN OF RESEARCH
6． Design Strategies
7． Measurement
8． Scaling Design
9． Sampling Design
PART III
THE SOURCES AND COLLECTION OF DATA
10． Secondary data sources
11． Survey Methods: Communicating with Respondents
12． Instruments for Respondent Communication
13． ObservationalStudies
14． Experimentation
PART IV
ANALYSIS AND PRESENTATION OF DATA
15． Data Preparation and Preliminary Analysis
16． Hypothesis Testing
17． Measures of Association
18． Multivarite Analysis: An Overview
19． Presening Results: Written and Oral Reports
APPENDICES
A A Guide to Reference and Searching
B Decision Theory Problem
C Request for Proposal : Assessment and /contents
D Sample Student Term Project
E Nonparametric Significance Tests
F Selected Statistical tables
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