Contents in Brief
Instructor's Preface
Student's Preface
Part I Perspectives on Strategic Management
1 The Content of Strategy
2The Process of Strategic Management
Part II Strategic Analysis
3 External Analysis
4 Internal Analysis
Part III Strategy Formulation
5 Operations-Level Strategy
6 Business-Level Strategy
7 Corporate-Level Strategy
8 International-Level Strategy
Part IV Strategy Implementation
9 The Challenges of Change and Organizational Learning
10 Context Levers
11 System Levers
12 Action Levers
Part V
Cases
Indexes
鄂公網(wǎng)安備 42010302001612號(hào) 