Unit 1 Business and the Internet Text A Understanding the Intemet Text B How Can the Internet Add Value to a Business? Text C A Brief History of the Internet Unit 2 Introduction to Electronic Commerce Text A Understanding Electronic Commerce Text B Types of Electronic Commerce Text C Advantages and Disadvantages of Electronic Commerce Unit 3 Electronic Data Interchange Text A EDI——Concepts and Its Components Text B EDI on the Internet Text C Guidelines for the Implementation of EDI Unit 4 Internet Advertising Text A Advertising on the Web Text B Measuring Advertising Effects and Pricing Ads Text C Advertising Strategies and the Implementation Unit 5 E-mail Marketing and Permission Marketing Text A Why E-mail Marketing? Text B Spam： Problems and Responses Text C Tips on Getting and Keeping Permission Unit 6 Search Engine Optimization Text A Basics of Search Engine Optimization Text B Top 10 Search Engine Optimization Tips Text C 7 Donts of Search Engine Optimization Unit 7 Logistics in Electronic Commerce Text A E-Commerce Logistics Text B 3PL——What Investors Should Consider Text C Outsourcing： 3PLs vs. 4PLs Unit 8 Public and Policy Issues （1） Text A Jurisdiction on the Internet Text B Contracting in Electronic Commerce Text C Protecting Privacy Unit 9 Public and Policy Issues （2） Text A Taxation and Electronic Commerce Text B Internet Security Issues Overview Text C Protecting Intellectual Property and Copyrights Unit 10 Implementation of E-Commerce （1） Text A Planning Electronic Commerce Initiatives Text B Ten Steps to Successful EC Programs Text C Evaluating Outsourcing Unit 11 Implementation of E-Commerce （2） Text A How to Build a Website Text B Staffing for Electronic Commerce Text C Web Hosting Choices Unit 12 Electronic Commerce in the Future Text A The Future of Electronic Commerce Text B Barriers to Global Electronic Commerce Text C M-Commerce： The New Frontier of E-Commerce Bibliography
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