上篇 商務情景
01 建立聯系／2
02 與客戶見面／8
1．抵達機場Meeting at the Airport／8
2．自我介紹與介紹他人
Self-Introduction&Introducing the Guests tO others／12
3．初次接觸與進一步接觸First and Further Contact／1
4．初到公司Arriving at the Company／19
5．安排約會Making an Appointment／21
6．取消約會Canceling an Appointment／24
7．告別Saying Good—bye／25
03 宴會宴請／28
1．宴會邀請An Invitation tO Dinner／28
2．用餐AtDinner／31
04 商務談判／36
1．委托代理談判Negotiating an Agency Agreement／3(
2．招標談判Negotiations on Calling for a Bid／40
3．貿易談判Trade Negotiations／43
4．解決抱怨的談判Negotiations on Complaints／47
5．商標談判Negotiating Trade Marks／50
6．討價還價談判Negotiating Prices／54
05 商務會議／58
1．策劃會議與執(zhí)行任務
Planning Meetings and Carrying Out Tasks／58
2．對策討論會Problem—Solving Meeting／63
3．業(yè)務伙伴會議Meeting with Business Partners／67
4．工作總結會Review Meeting／72
06 商務旅行／77
1．預訂賓館Reserving a Room／77
2．取消賓館預訂Cancelling a Reservation／80
3．登記入住Checkingin／82
4．客房服務Room Service／85
5．投訴Compl~nt／88
6．結賬離店Checking OUt／90
7．預訂機票Booking a Ticket／94
8．確認航班Confirming a Flight Reservation／98
9．辦理登機手續(xù)Checking in／100
10．入境Immigration／102
11．過海關At the Customs／106
07 商務休閑／109
1．觀光Sightseeing／109
2．城市介紹City Introduction／113
3．餐飲Eating and Drinking／117
4．購物Purchasing／120
5．聽音樂會／看地方劇
Going to the Concert{Theater／123
08 進出口業(yè)務／127
1．詢價Inquiry／127
2．報價0ffer／129
3．包裝Packing／131
4．價格Price／135
5．支付條件Terms of Payments／137
6．裝運Shipment／140
7．保險Insurance／142
09 合資合作／145
1．代理Agency／145
2．技術轉讓與技術合作
Technology Transfer and Cooperation|149
3．兼并與收購Mergers and Acquisition／153
4．投資合作Making Investment／158
5．貿易合作International Trade／161
10 日常事務／168
1．安排會議Conference Arrangements／168
2．客戶預約To Make Appointments with Clients／173
3．談論工作Talk about Work／176
4．接待來訪To Receive Visitors／180
5．產品介紹Introduction to Products／182
6．預訂Making a Reservation／185
7．面試Interview／189
8．處理投訴Settling Complaints／192
9．下訂單Placing an Order／194
下篇 企業(yè)經營管理
11 創(chuàng)建企業(yè)／198
1．企業(yè)產權形式Forms ofBusiness Ownership／198
2．公司類型Types ofCompanies／202
3．商務計劃Business Plan／207
4．特許經營Franchise／211
12 公司簡介／215
1．組織結構Organizational Structure／215
2．參觀廠房Visiting a Factory／218
3．公司介紹Company Introduction／221
4．部門介紹Department Introduction／225
5．公司歷史Company History／230
6．公司員工Company Staff／233
13 企業(yè)戰(zhàn)略／237
1．公司責任Corporate Responsibility／237
2．商務環(huán)境Business Environment／241
3．工業(yè)間諜Industrial Espionage／245
4．工作安全Workplace Safety／249
5．辦公設備Office Equipment／254
14 商務溝通／257
1．展銷會Exhibition／257
2．廣告Advertisement／261
3，商業(yè)媒體Business Media／264
4．上下級溝通Negotiation with Superior／266
5．公司內部溝通Internal Communication／270
15 人力資源／278
1．人員招聘Recruitment／278
2．領導素質Leadership Quality／283
3．評價老板Comments on the Boss／288
4．求職面試lob Interview／290
5．招聘方式Recruitment Methods／296
16 市場營銷／304
1．市場調查Market Research／304
2．營銷戰(zhàn)略Marketing Strategy／306
3．產品介紹Product Presentation／311
4．客戶服務Customer Service／316
5．質量控制Quality Control／319
6．產品定價Pricing／323
7．逾期付款Overdue Payment／326
17 生產運營／329
1．公司采購Corportate Procurement／329
2．生產過程描述
Describing the Manufacturing Process／333
3．包裝與運輸Packing and Shipping／335
18 公司金融／338
1．預算與財務管理Budget and Financial Control／338
2．財務報表Financial Statements／342
3．審計Audit／347
4．信貸控制Credit Control／348
5．國際支付International Payment／355
19 電子商務／363
1．網上購物Shopping On line／363
2．信息技術Information Technology／365
3．網上業(yè)務Business On line／369
4．網站Website／376
5．電子商務的優(yōu)勢Advantages ofE—commerce／380
20 組織文化／385
1．管理風格Management Style／385
2．激勵員工StaffMotivation／390
3．公司使命Mission Statement／394
4．公司價值觀Corporate Value／399
5．公司政策Corporate Policy／404
6．公司文化Corporate Culture／408
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