Unit 1 Overview of Business Writing 1.1 Introduction 1.2 Academic writing and business writing 1.3 Business writing style 1.4 Tone in business writing 1.5 Business writing samples Exercises Unit 2 Business Letter Writing 2.1 Introduction 2.2 Principal uses and channel characteristics 2.3 Format and structure of business letters 2.4 The style and tone 2.5 Categories of business messages 2.6 Samples of business letters Exercises Unit 3 Memo Writing 3.1 Introduction 3.2 Memo format 3.3 Common types of memos 3.4 Writing rules for memo 3.5 Other tips for effective memo writing Exercises Unit 4 Minutes Writing 4.1 Introduction 4.2 Functions of minutes 4.3 Structure of a minutes 4.4 Types of minutes 4.5 Stages for producing minutes 4.6 Note-taking skills 4.7 Tips for good minutes writing Exercises Unit 5 News Release Writing 5.1 Introduction 5.2 Planning a news release 5.3 Types of news release 5.4 Parts of a news release 5.5 News release samples Exercises Unit 6 Business Report Writing 6.1 Introduction 6.2 Classification of reports 6.3 Report writing process 6.4 The structure of a formal report 6.5 Common types of reports 6.6 Tips for writing effective reports Exercises Unit 7 Business Contract Writing 7.1 Introduction 7.2 Classification of international business contracts 7.3 The structure of an intemational business contract 7.4 The exemplification of a business contract 7.5 Basic rules for drafting a business contract 7.6 Stylistic features of contract English Exercises Unit 8 Resume Writing 8.1 Introduction 8.2 How to write an effective resume 8.3 Types of resumes 8.4 Resume samples Exercises Unit 9 Advertisement Writing 9.1 Introduction 9.2 The differences between literary style and advertising style 9.3 Features of advertising language 9.4 Word dictions in advertisement writing 9.5 Tones of English advertisements 9.6 The writing types of each part of the copy Exercises Unit 10 Research Paper Writing 10.1 Introduction 10.2 Prepare for a research paper 10.3 Methods and techniques 10.4 Research design 10.5 The structure of a research paper 10.6 Tips for research paper writing 10.7 The Harvard style of referencing Exercises Reference answer 參考書(shū)目
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