國際商務英語：理論與實務

前言
Chapter 1 Introduction to International Business
1．1 International Business
1．2 International Trade
1．3 International Settlements
Chapter 2 Business Negotiation
2．1 Overview of Negotiation
2．2 The Preparation of Business Negotiation
2．3 The Principles of Business Negotiation
2．4 General Procedure in Business Negotiation
Chapter 3 Establishment of Contract
3．1 Contract and Its Formation
3．2 The Structure of Contract
Chapter 4 Price Terms
4．1 InternationaJ Trade Tel"hiS
4．2 Six Common IJsed Trade Terms
4．3 Other Trade Terms
Chapter 5 Bill of Exchange
5．1 Definition and Essentials
5．2 Parties and Aets
Chapter 6 Remittance and Collection
6．1 Remitrance
6．2 Application of Remittance
6．3 Collection
6．4 Types of Collection and Procedures。
6．5 Characteristics．Risks and Bank’S Labilities
6．6 Finance under Documentary Collection
Chapter 7 Letter of Credit
7．1 Letter of Credit
7．2 Types of L／C and Procedure
Chapter 8 Transportation&Its Particulars
8．1 Three Parties
8．2 Types of Shipment
8．3 Basic Forms of Transport Document
Chapter 9 Writing Layout
9．1 The Layout of the Envelope
9．2 The Layout of the Letter
9．3 The Essential Elements of a Business Letter
Chapter 10 Business Letters
10．1 Establishing Business Relations
10．2 Inquiry Letter
10．3 Offers．Counter-offers and Declining Offers
10．4 Order and Order Acceptance
lO．5 Complaints and Claims
Chapter 11 Advertisement
11．1 111e Brief Introduction of Advertisement
11．2 111e Elements of Advertisements and Leaflet Brochures
11．3 Sales Letters
Chapter 12 E-commerce
12．1 What iS E-commerce
12．2 Retailing in E-commerce
12．3 E-banking
12．4 The Future of E-commerce in China
Chapter 13 Business Presentation
13．1 What is a Presentation
13．2 The Preparing Work of a Presentation
13．3 The Structure and Language of Business Presentation
13．4 Make a PowerPoint
Chapter 14 Meeting Preparation．Conduction and Attendance
14．1 Preparation
14．2 Conduction
14．3 Attendance
Chapter 15 Conference Information
15．1 Types of Meetings
15．2 Classified Conference Information
15．3 Available Conference Information Sources