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當(dāng)代商務(wù)英語(yǔ)綜合教程3(學(xué)生用書(shū))

當(dāng)代商務(wù)英語(yǔ)綜合教程3(學(xué)生用書(shū))

定 價(jià):¥39.80

作 者: 呂樂(lè)
出版社: 華東師范大學(xué)出版社
叢編項(xiàng):
標(biāo) 簽: 商務(wù)英語(yǔ)

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ISBN: 9787561761717 出版時(shí)間: 2008-01-01 包裝: 平裝
開(kāi)本: 16 頁(yè)數(shù): 229 字?jǐn)?shù):  

內(nèi)容簡(jiǎn)介

  《當(dāng)代商務(wù)英語(yǔ):綜合教程3(學(xué)生用書(shū))》是專(zhuān)門(mén)為高職高專(zhuān)商務(wù)英語(yǔ)專(zhuān)業(yè)學(xué)生精心編寫(xiě)的。由著名英語(yǔ)專(zhuān)家主編,高職高專(zhuān)商務(wù)英語(yǔ)教學(xué)一線(xiàn)骨干教師、本科商務(wù)英語(yǔ)教學(xué)專(zhuān)家、英語(yǔ)語(yǔ)言教育專(zhuān)家和企業(yè)商務(wù)英語(yǔ)培訓(xùn)教師聯(lián)袂編寫(xiě),由外籍商務(wù)英語(yǔ)專(zhuān)家審定把關(guān)。特點(diǎn):起點(diǎn)、難度適當(dāng),符合高職學(xué)生的實(shí)際特點(diǎn);注重語(yǔ)言基本功,強(qiáng)化聽(tīng)說(shuō)讀寫(xiě)譯技能訓(xùn)練;富有時(shí)代特色,商務(wù)與語(yǔ)言有機(jī)的銜接;重在培養(yǎng)職業(yè)能力,適應(yīng)商務(wù)職場(chǎng)的需要;配有光盤(pán)、多媒體課件及網(wǎng)站,方便課余鞏固。

作者簡(jiǎn)介

暫缺《當(dāng)代商務(wù)英語(yǔ)綜合教程3(學(xué)生用書(shū))》作者簡(jiǎn)介

圖書(shū)目錄

Acknowledgement
Bookmap
Unit 1
 Text A Spotlight on Copenhagen
 Language in Use
 Text B Lenovo Steps Out Onto Global Stage
Unit 2
 Text A A Coke and a Smile Language in Use
 Text B Knowing Customer Internal Feelings Builds the Bridge to High Sales
Unit 3
 Text A The Rich Man and the Poor Man
 Language in Use
 Text B Look up! Big Bucks in Billboards
Unit 4
 Text A The Power of a Blue Box Language in Use
 Text B China's Commercial Ties with EU
Unit 5
 Text A The Value of Time
 Language in Use
 Text B How Could Huawei Realize Its Great Leap Forward?
Unit 6
 Text A Delight
 Language in Use
 Text B How to Organize Your Business
Unit 7
 Text A Only Children, Finding the Middle Ground Between Lonely and Lionized
 Language in Use
 Text B Planning a Positive Cash Flow
Unit 8
 Text A British Pub Culture
 Language in Use
 Text B Competitive Strategy and Change Management
Unit 9
 Text A Home
 Language in Use
 Text B Three-point Turn Hyundai in America
Unit 10
 Text A My Bank Account
 Language in Use
 Text B Lessons from the Enron Scandal
Unit 11
 Text A Leave Your Hat On, but Lose the Jeans
 Language in Use
 Text B The lnternet Changes Rules of Game
Unit 12
 Text A One Man Talking
 Language in Use
 Text B Franchising Pros and Cons: Is Franchising Right for You?
 Text A Heard on the Street
 Language in Use
Unit 13
 Text A Heard on the Street
 Language in Use
 Text B Creating a High Performance Culture - Breathe in and ou
Unit 14
 Text A I Know Why the Caged Bird Sing
 Language in Use
 Text B The Culture of Collaboration: Building Bridges for Success
Unit 15
 Text A Flowers in the Sky
 Language in Use
 Text B The Truth Behind the Tagline of KFC
Unit 16
 Text A Black Horse
 Language in Use
 Text B What is "Lean" about Product Development?
Appendix

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