商務英語

第一章 基礎商務會話　Basic Business Conversation
　Unit 1 Establishing Trade Relation建立貿易關系
　Unit 2 Talking about Company公司介紹
　?、癃?Company History and Organization公司歷史及組織規(guī)模
　?、颡?On Working Range, Market and Distribution System公司經營范圍，市場及銷售體制
　Unit 3 Visiting Factories 參觀工廠
　?、? Welcome to Our Factory歡迎來到我們工廠
　　Ⅱ. About the Departments關于各部門
　?、? After Visiting 參觀后
　Unit 4 Talking about Products 產品推薦
　　Ⅰ. About Quality and Usage 關于質量和使用方法
　?、? About Circulation and Profits流通及利潤
　　Ⅲ. Offering Reference Material on Product and Samples提供產品參考資料及樣品
　Unit 5 Market Research 市場調研
　?、? Inquiring the Market Situation詢問市場狀況
　?、? Survey 調研
　Unit 6 Advertisement 廣告
　　Ⅰ. Advertising Media 廣告媒介
　?、? Cost 費用
　　Ⅲ. Content of Advertisement廣告內容
　　Ⅳ. Result 效果
　Unit 7 Sales Promotion 促銷
　?、? New Product 新產品
　　Ⅱ. Offering Choice 提供選擇
　?、? Developing the Market & Enlarging　the Scale開拓市場，擴大規(guī)模
　Unit 8 Going to the Fair 展銷會
　?、? Preparation 準備
　?、? During the Fair 展示會期間
第二章 外貿實務會話Practical Trading Conversation 