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商務(wù)談判英語(yǔ)

商務(wù)談判英語(yǔ)

定 價(jià):¥32.00

作 者: 張立玉 主編;鄧之宇,石定樂 副主編
出版社: 武漢大學(xué)出版社
叢編項(xiàng): 普通高等教育“十一五”國(guó)家級(jí)規(guī)劃教材
標(biāo) 簽: 商務(wù)英語(yǔ)

ISBN: 9787307069138 出版時(shí)間: 2009-05-01 包裝: 平裝
開本: 16開 頁(yè)數(shù): 317 字?jǐn)?shù):  

內(nèi)容簡(jiǎn)介

  《商務(wù)談判英語(yǔ)》旨在幫助讀者掌握商務(wù)談判基本用語(yǔ),熟悉各種商務(wù)談判活動(dòng),了解商務(wù)談判活動(dòng)背景及常識(shí)、程序變換,擴(kuò)充商務(wù)知識(shí),擴(kuò)大專業(yè)詞匯,訓(xùn)練談判基本技巧及提高談判能力和商務(wù)談判分析處理能力。本教材以實(shí)用、適用為編寫原則,提供各種實(shí)用商務(wù)活動(dòng)內(nèi)容,取材真實(shí)、內(nèi)容新穎、信息豐富,有助于進(jìn)行有效的談判訓(xùn)練,系統(tǒng)地掌握各種商務(wù)活動(dòng)特點(diǎn)及談判技巧。通過(guò)對(duì)本教材的學(xué)習(xí),讀者能了解和掌握國(guó)際商務(wù)談判的基本原則和技巧,并能流利地用英語(yǔ)進(jìn)行商務(wù)溝通、完成商務(wù)談判 商務(wù)活動(dòng)離不開商務(wù)談判,商務(wù)談判既是商務(wù)活動(dòng)的重要內(nèi)容,又是商務(wù)活動(dòng)的必要手段。商務(wù)談判關(guān)系到商務(wù)活動(dòng)的成敗以及企業(yè)的生存和發(fā)展,成功的商務(wù)談判可以產(chǎn)生出極大的經(jīng)濟(jì)效益和社會(huì)效益。因此,要順利地開展商務(wù)活動(dòng)首先要能夠成功地進(jìn)行商務(wù)談判。為了使商務(wù)進(jìn)展順利,要求談判簡(jiǎn)潔、清楚、具體、完整,才能達(dá)到預(yù)期目標(biāo)。國(guó)際商務(wù)談判是一門綜合藝術(shù),要求談判人員具備國(guó)際商務(wù)活動(dòng)綜合基本技能——國(guó)際貿(mào)易基本常識(shí)、商務(wù)文化和跨文化交際理念和技能以及必備的語(yǔ)言技能。為了幫助從事國(guó)際商務(wù)談判人員或有志于商務(wù)談判的人士盡快熟悉和掌握運(yùn)用國(guó)際商務(wù)談判原理和技能,我們精心編寫了《商務(wù)談判英語(yǔ)》。該教材將商務(wù)談判與英語(yǔ)學(xué)習(xí)有機(jī)結(jié)合,便于教學(xué)和自學(xué),具有簡(jiǎn)明、易懂、實(shí)用的特點(diǎn)??勺鞲叩仍盒I虅?wù)英語(yǔ)專業(yè)學(xué)生商務(wù)英語(yǔ)談判課程教材,還可供外貿(mào)工作人員、商務(wù)管理人員、外企人員以及準(zhǔn)備參加BEC和各類商務(wù)英語(yǔ)考試的廣大考生自學(xué)使用。

作者簡(jiǎn)介

暫缺《商務(wù)談判英語(yǔ)》作者簡(jiǎn)介

圖書目錄

Chapter 1 On Pricing
 Tuning-in
 Sourcing-up Haggling Is a Strategy
 Haggling-over
  Case I A Malting an Enquiry
  Case I B Price Haggling
  Case II CIF or FOB
 Tuning-out
  Section A Summing-up
  Section B Sorting-out
  Section C Practicing
 Flash An Introduction to Negotiation
 BBS
 Refreshing
Chapter 2 On Quality and Quantity
 Tuning-in
 Sourcing-up Quality and Quantity
 Haggling-over
  Case I A Talk on Quality
  Case II A Talk on Quantity
 Tuning-out
  Section A Summing-up
  Section B Sorting-out
  Section C Practicing
 Flash Listening Technique
 BBS
 Refreshing
Chapter 3 On Packing
 Tuning-in
 Sourcing-up Packing
 Haggling-over
  Case I The Pacldng of Air-conditioners
  Case II The Packing of Women's Pajamas
 Tuning-out
  Section A Summing-up
  Section B Sorting-out
  Section C Practicing
 Flash Non-verbal Devices Valued for Negotiation
 BBS
 Refreshing
Chapter 4 On Logistics
 Tuning-in
 Sourcing-up Logistics
 Haggling-over
  Case I A Talk on Freight
  Case 1] A Talk on Partial Shipment
 Tuning-out
  Section A Summing-up
  Section B Sorting-out
  Section C Practicing
 Flash Right Attitudes Towards Counterparts
 BBS
 Refreshing
Chapter 5 On Insurance
 Tuning-in
 Sourcing-up Marine Insurance
 Haggling-over
  Case I A Talk on Insurance Rate
  Case II A Talk on Insurance for an Order
 Tuning-out
  Section A Summing-up
  Section B Sorting-out
  Section C Practicing
 Flash Face-saving Technique in Negotiation
 BBS
 Refreshing
Chapter 6 On Payment
 Tuning-in
 Sourcing-up The Payment Terms in International Trade
 Haggling-over
  Case I Payment by D/P
  Case 11 Payment by L/C
 Tuning-out
  Section A Summing-up
  Section B Sorting-out
  Section C Practicing
 Flash Avoiding Stereotyping Individuals
 BBS
 Refreshing
Chapter 7 On Complaint and Claim
 Tuning-in
 Sourcing-up Complaints and Claims
 Haggling-over
  Case I A Malting a Complaint for Inconformity
  Case I B Malting a Complaint for Delay of Payment
  Case II A Lodging a Claim
  Case II B Settling a Claim
 Tuning-out
  Section A Summing-up
  Section B Sorting-out
  Section C Practicing
 Flash Strategy Depends on Preparation
  BBS
 Refreshing
Chapter 8 Revision and Consolidation I
 Part One Self-assessing
 Part Two Group-work
Chapter 9 On Arbitration
 Tuning-in
 Sourcing-up Arbitration
 Haggling-over
  Case I A Talk to Settle the Dispute
  Case II A Talk with a Dispute Settlement Expert
 Tuning-out
  Section A Summing-up
  Section B Sorting-out
  Section C Practicing
 Flash Anchoring Technique in Negotiation
 BBS
 Refreshing
Chapter 10 On Agency
  Tuning-in
  Sourcing-up Agency
  Haggling-over
  Case I Appointing an Agent
  Case II Settling an Agency Agreement
  Tuning-out
  Section A Summing-up
  Section B Sorting-out
  Section C Practicing
  Flash Framing Technique in Negotiation
  BBS
  Refreshing
Chapter 11 On Signing a Contract
  Tuning-in
  Sourcing-up Signing a Contract Is Not the End
  Haggling-over
  Case I A Discussion on Stipulations of the Draft
  Case I B Let's Check All the Clauses Before Signing the Contract
  Case II Signing a Contract
  Tuning-out
  Section A Summing-up
  Section B Sorting-out
  Section C Practicing
  Flash Relief Technique and Deadlock
  BBS
  Refreshing
Chapter 12 On Inviting Tender and Bidding
  Tuning-in
  Sourcing-up ABC About Invitation of Tender and Bid
  Haggling-over
  Case I A How Much Can We Guarantee Our Participation in the Tender?
  Case I B Can You Tell Me More About Your Products?
  Case II Here's How I Select and Bid for Tenders
  Tuning-out
  Section A Summing-up
  Section B Sorting-out
  Section C Practicing
  Flash Techniques of Avoiding, Deferring and Abeyance
  BBS
  Refreshing
Chapter 13 On Processing and Assembling Trade
  Tuning-in
  Sourcing-up Processing with Customer's Design or Samples
  Haggling-over
  Case I A We Are Very Interested in the Processing Business
  Case I B Let's Talk About Assembling in Detail
  Case II A We Are More than Pleased to Improve Our Present Products and Develop New Products
  Case II B We Are Willing to Cooperate with You in This Line
  Tuning-out
  Section A Sunmming-up
  Section B Sorting-out
  Section C Practicing
  Flash Language Skills at Negotiating Table
  BBS
  Refreshing
Chapter 14 On Technology Transfer
  Tuning-in
  Sourcing-up A Brief Picture About ITT
  Haggling-over
  Case I A Technology Has a Price Tag
  Case I B The Royalty Should Not Be Higher than the Standard International Rate
  Case II Using Technology as a Means for Adapting and Surving
  Tuning-out
  Section A Summing-up
  Section B Sorting-out
  Section C Practicing
  Flash Dovetailing--Asking for Their Preference
  BBS
  Refreshing
Chapter 15 On Joint Venture
  Tuning-in
  Souroing-up A Joint Venture Is a Legal Organization
  Haggling-over
  Case I A Talk on the Forms of Business Organizations
  Case II A Talk on Setting up a Joint Venture in China
  Tuning-out
  Section A Summing-up
  Section B Sorting-out
  Section C Practicing
  Flash Getting-in Step
  BBS
  Refreshing
Chapter 16 Revision and Consolidation II
  Part One Self-assessing
  Part Two Group-work
附錄
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