電子商務(wù)專業(yè)英語

推薦序
　　前言
　　教學建議
　　Chapter 1 Introduction to E-commerce電子商務(wù)概要
　　案例Case：Amazon.com
　　正文 Text
　　1.1 Concepts and Definitions
　　1.2 Different Types of E-commerce
　　1.3 Early Development of E—commerce
　　1.4 The Components of an E-commerce Transaction Loop
　　1.5 Advantages and Disadvantages of E—commerce
　　1.6 The Forces of Fueling E-commerce
　　核心詞匯Core Words and Expressions
　　知識擴展More Knowledge
　　Chapter 2 Electronic Business Model電子商務(wù)模式
　　案例Case：Taobao in Prime Position to Dominate China，s C2C Market for a Foreseeable Future
　　正文Text
　　2.1 Definition
　　2.2 Nine Business Models On the Web
　　核心詞匯Core Words and Expressions
　　知識擴展More Knowledge
　　Chapter 3 Network and Network Protocol網(wǎng)絡(luò)與網(wǎng)絡(luò)協(xié)議
　　案例Case：McDonald’S Intranet
　　正文Text
　　3.1 Network Topologies
　　3.2 Network Types
　　3.3 Network Protocol
　　3.4 Internet
　　核心詞匯Core Words and Expressions
　　知識擴展More Knowledge
　　Chapter 4 0nline Marketing and Advertising在線營銷與廣告
　　案例Case：Advertising on MSN
　　正文Text
　　4.1 Electronic Marketing
　　4.2 Marketing Mix
　　4.3 Advertising and Marketing
　　4.4 Affiliate Marketing
　　核心詞匯Core Words and Expressions
　　知識擴展More Knowledge
　　Chapter 5 E—commerce Payment電子商務(wù)支付
　　案例Case：PayPal
　　正文Text
　　5.1 Electronic Money
　　5.2 Internet Bank
　　5.3 EFT
　　5.4 0nline Credit Card Transactions
　　核心詞匯Core Words and Expressions
　　知識擴展More Knowledge
　　Chapter 6 E-commerce Security Technology電子商務(wù)安全技術(shù)
　　Chapter 7 Logistics and Supply Chain物流與供應鏈
　　Chapter 8 Application of Enterprise E-commerce企業(yè)電子商務(wù)應用
　　Chapter 9 Application of E-commerce in Industries行業(yè)電子商務(wù)應用
　　Chapter 10 E-commerce Economics電子商務(wù)經(jīng)濟學
　　Chapter 11 E-commerce Management電子商務(wù)管理
　　Chapter 12 Issues in the Law of E-commerce電子商務(wù)法律話題
　　參考文獻