商務(wù)英語(yǔ)綜合教程學(xué)生用書(shū)（第四冊(cè)）

Unit One　Franchise Business
　Text A Making Your Franchise the Next McDonald's
　Text B Case Study: 25 Years of Franchising in Ireland
　Text C Franchising -- A Safe Haven in Tough Times
Unit Two　The Real Estate Business
　Text A Finding Good Deals in Real Estate
　Text B Getting Started Right in Real Estate Investing
　Text C World's Priciest Cities to Own a Home
Unit Three　Security in E-commerce Era
　Text A OECD: Providing Consumer Protection in Electronic Commerce
　Text B Case Study: MFP Security -- How the IT Guy Is Becoming the Security Guy
　Text C A New Era of Attacks
Unit Four 　Credit Card
　Text A How Credit Cards Work
　Text B The New Rules of Credit Cards
　Text C OECD Warns Protectionism will Worsen Financial Crisis
Unit Five　Creation of Corporate Culture
　Text A From Factory to Family: The Creation of a Corporate Culture
　Text B Case Study: IBM Finds Profit in Diversity
　Text C Become a Company That Invents New Ideas
Unit Six　 Cultural Difference in Business
　Text A Advice on Cross-cultural Business
　Text B Case Study: Cultural Differences Complicate a Georgia Drug Sting Opera
　Text C The Impact of Culture on Branding
Unit Seven　Mergers & Acquisitions
　Text A Want to Orow? Think Merger
　Text B M & A Execution -- A Case Study on Deals That Went Wrong
　Text C 2009: A Busy Year for Mergers and Acquisitions in China
Unit Eight　Telecommuting
　Text A Telework
　Text B Case Study: Making Telecommuting Work
　Text C Potential Drawbacks of Telework
Unit Nine　Business and Customer-centeredness
　Text A Daily Life, Not Markets: Customer-centered Design
　Text B Reebok and Its Customization Strategy
　Text C Secrets of Silk Production
Unit Ten　 Business Ethics
　Text A Business Ethics
　Text B Corporate Ethics: Right Makes Might
　Text C Can I Ask for More Money?
Unit Eleven Corporate Social Responsibility
　Text A Competitive Advantage and Corporate Social Responsibility
　Text B Nestlc's Milk District Model: Economic Development for A Value-added Food Chain and Improved Nutrition
　Text C The New Business
Unit Twelve Piracy
　Text A A Nation of Pirates: Panicked by Digital Plunder, the Entertainment Industry Fights Back
　Text B Battles against Music Piracy: Recording Industry's Campaign against Internet Piracy in China
　Text C Piracy Issue at APEC