Chapter 1 社會熱點看財經\t
Topic 1 The Growth Enterprise Market\t
創(chuàng)業(yè)板\t
Topic 2 Creative Industries\t
創(chuàng)意產業(yè)\t
Topic 3 Subprime Crisis\t
次貸危機\t
Topic 4 E-Commerce\t
電子商務\t
Topic 5 Green Economy\t
綠色經濟\t
Topic 6 Intellectual Capitalist\t
知本家\t
Topic 7 Debt Crisis\t
倒債危機\t
Topic 8 E-Payment\t
網絡支付\t
Topic 9 Butterfly Effect\t
蝴蝶效應\t
Topic 10 Sovereign Investment (Funds) (SIF)\t
主權投資(基金)\t
Topic 11 Virtual Currency\t
虛擬貨幣\t
Topic 12 Gross National Product (GNP)\t
國民生產總值\t
Topic 13 Risk Investment and Venture Capital\t
風險投資與風險資本\t
Topic 14 The Holiday Economy\t
假日經濟\t
Topic 15 The Boredom Economy\t
無聊經濟\t
Topic 16 Appreciation and Depreciation of a Currency\t
貨幣升值與貶值\t
Topic 17 Financial Tsunami\t
金融海嘯\t
Topic 18 Crude Oil Economy\t
原油經濟\t
Topic 19 New Energy Revolution\t
新能源革命\t
Topic 20 Individual Income Tax\t
個人所得稅\t
Topic 21 Supply and Demand and Price\t
供需與價格\t
Topic 22 The Rights and Interests of Consumers\t
消費者權益\t
Topic 23 Universal Equivalent\t
一般等價物\t
Topic 24 Trade Protection\t
貿易保護\t
Topic 25 National Bankruptcy\t
國家破產\t
Topic 26 Made in China\t
中國制造\t
Topic 27 Angel Fund\t
天使基金\t
Topic 28 Bear Market & Bull Market\t
熊市和牛市\(zhòng)t
Topic 29 Inflation\t
通貨膨脹\t
Topic 30 Consumer Price Index (CPI)\t
消費者物價指數(shù)\t
Topic 31 Brand Effect\t
品牌效應\t
Topic 32 Tie-in-Sale\t
捆綁銷售\t
Topic 33 Opportunity Cost\t
機會成本\t
Topic 34 Matthew Effect\t
馬太效應\t
Topic 35 Blue Chips\t
藍籌股\t
Topic 36 Hot Money\t
熱錢\t
Topic 37 Futures\t
期貨\t
Topic 38 Intellectual Property\t
知識產權\t
Topic 39 Incentives Policies\t
刺激政策\t
Topic 40 Trade Surplus and Trade Deficit\t
貿易順差和貿易逆差\t
Chapter 2 個人投資辨財經\t
Topic 1 Investing in Foreign Exchange\t
投資外匯\t
Topic 2 Investing in One’s Own Business\t
投資創(chuàng)業(yè)\t
Topic 3 Investing in Fund\t
投資基金\t
Topic 4 Investing in Stocks\t
投資股票\t
Topic 5 Third Part Finance\t
第三方理財\t
Topic 6 Investment Adviser\t
投資顧問\t
Topic 7 Investment Risk\t
投資風險\t
Topic 8 Investing in Real Estate\t
投資房地產\t
Topic 9 Investing in Bond\t
投資債券\t
Topic 10 Red Chip\t
紅籌股\t
Topic 11 Investing in Gold\t
投資黃金\t
Topic 12 Investing in Silver\t
投資白銀\t
Topic 13 Investing in Insurance\t
投資保險\t
Topic 14 Portfolio Investment\t
組合投資\t
Topic 15 Investing in Artwork\t
投資藝術品\t
Topic 16 Buying Lottery-tickets\t
買彩票\t
Topic 17 Venture Investment\t
風險投資\t
Topic 18 Return on Investment (ROI)\t
投資回報率\t
Topic 19 The Effect of Sheep Flock\t
羊群效應\t
Topic 20 Investing in Education\t
投資教育\t
Chapter 3 小康生活識財經\t
Topic 1 Reasonable Consumption\t
理性消費\t
Topic 2 Promotion Policies\t
促銷策略\t
Topic 3 Shopping Online\t
網上購物\t
Topic 4 The Second-hand Market\t
二手市場\t
Topic 5 Regular Fixed Investment Funds\t
基金定投\t
Topic 6 E-Banking\t
網上銀行\(zhòng)t
Topic 7 Medical Insurance\t
醫(yī)療保險\t
Topic 8 Endowment Insurance\t
養(yǎng)老保險\t
Topic 9 Credit Card\t
信用卡\t
Topic 10 Gym Card Consumer\t
健身卡消費\t
Topic 11 Low-rent Housing\t
廉租房\t
Topic 12 Shopping in the Supermarket\t
超市購物\t
Topic 13 Discounts\t
折扣\t
Topic 14 Forward Delivery Housing\t
期房\t
Topic 15 Economically Affordable Housing\t
經濟適用房\t
Topic 16 Instalments\t
分期付款\t
Topic 17 Pricing Packages\t
資費套餐\t
Topic 18 Public Transportation IC Card\t
公交一卡通\t
Topic 19 The Happiness Index\t
幸福指數(shù)\t
Topic 20 The Engel Coefficient\t
恩格爾系數(shù)\t
Chapter 4 市場運營練財經\t
Topic 1 Own Branding\t
自主品牌\t
Topic 2 Brand Reorganization Strategy\t
品牌整合策略\t
Topic 3 Celebrity Effect\t
名人效應\t
Topic 4 Sunk Costs\t
沉沒成本\t
Topic 5 Marginal Costs\t
邊際成本\t
Topic 6 Economies of Scale\t
規(guī)模經濟\t
Topic 7 Price Discrimination\t
價格歧視\t
Topic 8 Market Failure\t
市場失靈\t
Topic 9 Break Pane Law\t
破窗效應\t
Topic 10 Giffen Goods\t
吉芬商品\t
Topic 11 Ratchet Effect\t
棘輪效應\t
Topic 12 Domino Effect\t
多米諾骨牌效應\t
Topic 13 Pareto Optimality\t
帕累托最優(yōu)\t
Topic 14 Watch Law\t
手表定律\t
Topic 15 Mushroom Management\t
蘑菇管理\t
Topic 16 Ockham’s Razor\t
奧卡姆剃刀定律\t
Topic 17 Buckets Effect\t
木桶定律\t
Topic 18 Wine and Sewage Law\t
酒與污水定律\t
Topic 19 Catfish Effect\t
鯰魚效應\t
Topic 20 Pigs’ Payoffs\t
智豬博弈\t
Topic 21 Lipstick Effect\t
口紅效應\t
Topic 22 Product Placement Marketing\t
植入式營銷\t
Topic 23 Frog-Boiling Effect\t
煮蛙效應\t
Topic 24 Flywheel Effect\t
飛輪效應\t
Topic 25 Bottleneck Effect\t
瓶頸效應\t
Topic 26 Multiplier Effect\t
乘數(shù)效應\t
Topic 27 Washington Company Law\t
華盛頓合作規(guī)律\t
Topic 28 Buffett Effect\t
巴菲特效應\t
Topic 29 Birdcage Effect\t
鳥籠效應\t
Topic 30 Parkinson’s Law\t
帕金森定律\t