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管理實(shí)務(wù)英語

管理實(shí)務(wù)英語

定 價(jià):¥32.00

作 者: 汪浩 主編
出版社: 北京航空航天大學(xué)出版社
叢編項(xiàng):
標(biāo) 簽: 商務(wù)英語

ISBN: 9787512401822 出版時間: 2010-08-01 包裝: 平裝
開本: 16開 頁數(shù): 231 字?jǐn)?shù):  

內(nèi)容簡介

  伴隨21世紀(jì)經(jīng)濟(jì)全球化和國際商貿(mào)流通領(lǐng)域的加速發(fā)展,國際化經(jīng)營成為每個中國企業(yè)面臨的挑戰(zhàn)。當(dāng)代大學(xué)生在進(jìn)行專業(yè)知識學(xué)習(xí)的同時,運(yùn)用國際上的通用語言——英語進(jìn)行思考、工作、交流的能力也越來越受到重視?!豆芾韺?shí)務(wù)英語》幫助讀者在英語學(xué)習(xí)的過程中,理解企業(yè)管理的實(shí)際業(yè)務(wù)操作中物流與供應(yīng)鏈、市場營銷以及金融財(cái)務(wù)等方面的常用概念和操作實(shí)務(wù),有效地達(dá)到專業(yè)外語的學(xué)習(xí)目的。《管理實(shí)務(wù)英語》可以作為營銷管理、供應(yīng)鏈物流管理以及財(cái)務(wù)管理等相關(guān)本科教學(xué)的專業(yè)英語教材,也可以為相關(guān)專業(yè)技術(shù)人員閱讀參考。

作者簡介

暫缺《管理實(shí)務(wù)英語》作者簡介

圖書目錄

Unit 1 Introduction to Supply Chain Management
Unit 2 Information Systems and Supply Chain Management
Unit 3 Inventory Management across the Supply Chain
Unit 4 Supply Chain Relationships
Unit 5 Challenges Facing Supply Chain Managers
Unit 6 The Role of Information Systems and Technology in Supply Chain Management
Unit 7 The Importance of Information in Supply Chain
Unit 8 Inter?organizational Information Systems
Unit 9 Information Requirements Determination for a Supply Chain IOIS
Unit 10 Translation to an Information Systems Prototype
Unit 11 Information and Technology Applications for Supply Chain Management
Unit 12 Future Challenges in Supply Chain Management
Unit 13 Sharing Risks in Inter?Organizational Relationships
Unit 14 Managing the Global Supply Chain
Unit 15 The “Greening” of the Supply Chain
Unit 16 International Marketing Defined
Unit 17 International Marketing Involvement
Unit 18 The Orientation of International Marketing
Unit 19 Marketing Research
Unit 20 Planning for Global Markets
Unit 21 Market Distribution in the Supply Chain
Unit 22 Channel Separation in Market Distribution
Unit 23 Designing the Sales Force
Unit 24 Recruiting Marketing and Sales Personne
Unit 25 Selecting Sales and Marketing Personnel
Unit 26 Training for International Marketing
Unit 27 Language Skills in International Business
Unit 28 Introduction to Financial Management
Unit 29 Accounting Fundamentals (1): Basic Concepts and Terms
Unit 30 Accounting Fundamentals (2): Accounting Cycle
Unit 31 Analysis of Financial Statements
Unit 32 Time Value of Money, Risk, Return and Valuation
Unit 33 Long?Term Financing
Unit 34 Distributions to Shareholders: Dividends and Repurchases
Unit 35 Working Capital Management
Unit 36 Financial Distress
Unit 37 Mergers and Acquisitions
附錄一 會計(jì)與財(cái)務(wù)常見詞匯
附錄二 營銷學(xué)術(shù)語
附錄三 供應(yīng)鏈管理術(shù)語
致謝
參考文獻(xiàn)

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