商務(wù)英語閱讀

定　價：￥39.00

作　者：	陳滄淵主編
出版社：	廈門大學(xué)出版社
叢編項：
標(biāo)　簽：	商務(wù)英語

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ISBN：	9787561535011	出版時間：	2010-08-01	包裝：	平裝
開本：	16開	頁數(shù)：	411	字?jǐn)?shù)：

內(nèi)容簡介

　　《商務(wù)英語閱讀》共有23個單元，內(nèi)容涵蓋：1.國際貿(mào)易2.國際營銷3.國際金融4.國際商法5.國際運(yùn)輸6.國際投資7.國際稅收8.國際技術(shù)轉(zhuǎn)讓9.跨國財務(wù)管理10.高科技產(chǎn)品營銷11.信息系統(tǒng)12.商務(wù)溝通13.廣告媒介14.領(lǐng)導(dǎo)才能15.公司文化16.品牌管理17.兼并、收購與重組18.跨文化19.消費者行為20.全球化21.企業(yè)戰(zhàn)略22.商務(wù)旅游23.電子商務(wù)。內(nèi)容涵蓋了商務(wù)活動的方方面面，教師在教學(xué)過程中可根據(jù)各高校不同專業(yè)、不同教學(xué)對象、不同的教學(xué)目標(biāo)及課時量的差異對各單元內(nèi)容進(jìn)行取舍。

作者簡介

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圖書目錄

Unit One: International Trade
Pre-reading activity
Text A
Text B
Text C
Unit Two: Marketing
Pre-reading activity
Text A
Text B
Text C
Unit Three : International Finance
Pre-reading activity
Text A
Text B
Text C
Unit Four:International Business Law
Pre-reading activity
Text A
Text B
Text C
Unit Five: International Transportation
Pre-reading activity
Text A
Text B
Text C
Unit Six: International Investment
Pre-reading activity
Text A
Text B
Text C
Unit Seven: International Taxation
Pre-reading activity
Text A
Text B
Text C
Unit Eight:International Technology Transfer
Pre-reading activity
Text A
Text B
Text C
Unit Nine: Multinational Financial Management
Pre-reading activity
Text A
Text B
Text C
Unit Ten: Marketing High-Tech Products
Pre-reading activity
Text A
Text B
Text C
Unit Eleven: Information System
Pre-reading activity
Text A
Text B
Text C
Unit Twelve: Business Communication
Pre-reading activity
Text A
Text B
Text C
Unit Thirteen: Advertising Media
Pre-reading activity
Text A
Text B
Text C
Unit Fourteen: Leadership
Pre-reading activity
Text A
Text B
Text C
Unit Fifteen: Corporate Culture
Pre-reading activity
Text A
Texf B
Text C
Unit Sixtee: Brand Management
Pre-reading activity
Text A
Text B
Text C
Unit Seventeen: Merger, Acquisition and Restructuring
Pre-reading activity
Text A
Text B
Text C
Unit Eighteen: Working Through Cross Culture
Pre-reading activity
Text A
Text B
Text C
Unit Nineteen: Consumer Behavior
Pre-reading activity
Text A
Text B
Text C
Unit Twenty: Globalization
Pre-reading activity
Text A
Text B
Text C
Unit Twenty-One: Corporate Strategy
Pre-reading activity
Text A
Text B
Text C
Unit Twenty-Two: Business Tourism
Pre-reading activity
Text A
Text B
Text C
Unit Twenty-Three: Electronic Commerce
Pre-reading activity
Text A
Text B
Text C