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　　經(jīng)濟全球化增進了不同文化背景人們的交流和合作，也促進了企業(yè)向國際市場和新興領(lǐng)域的拓展。然而，不同文化背景的企業(yè)經(jīng)營者之間的文化沖突現(xiàn)象日益顯著，合作雙方在經(jīng)營與管理時所產(chǎn)生的矛盾也日益增加，甚至導(dǎo)致了合作失敗。研究表明，導(dǎo)致跨文化管理失敗的主要原因在于文化差異。著名跨國文化差異研究專家戴維·A．利克斯對此作了如下結(jié)論：大凡跨國公司大的失敗，幾乎都是忽略文化差異所導(dǎo)致的結(jié)果。于是，管理學(xué)者試圖從管理角度分析跨文化管理失敗的原因；跨文化溝通學(xué)者也試圖以跨文化視角探索產(chǎn)生文化沖突的根源。兩種研究方法看似都有其道理，但實際上都難以解決企業(yè)所面臨的實際問題。于是美國教授Iris Varner于2000年提出了Intercultural BusinessCommunication（跨文化商務(wù)溝通）的理論框架，她將商務(wù)、文化與溝通三者融為一體，旨在分析與解決在跨文化工作環(huán)境中的跨文化問題。根據(jù)《高等學(xué)校英語專業(yè)教學(xué)大綱》以及“商務(wù)英語”專業(yè)的要求，外語人才培養(yǎng)應(yīng)適應(yīng)社會發(fā)展的需要，培養(yǎng)學(xué)生的跨文化溝通能力。而且，具有跨文化溝通能力的人才已成為21世紀社會所急需的人才?！犊缥幕虅?wù)溝通》一書就是根據(jù)以上需求，以Iris Varner教授跨文化商務(wù)溝通學(xué)科的理論框架，結(jié)合教學(xué)特點，以及作者多年來對跨文化商務(wù)溝通學(xué)科的研究、跨國公司咨詢與培訓(xùn)的經(jīng)驗，精心設(shè)計編寫而成的。因此，《跨文化商務(wù)溝通》具有以下特點：特點之一：這是一本以案例為主的教材，案例涉及跨文化商務(wù)語境中的方方面面，許多案例都是作者參與跨國公司咨詢與培訓(xùn)所涉及的實際案例，因此這些案例都體現(xiàn)跨國公司管理中的實際問題，分析與解決案例中的文化沖突問題對學(xué)生的未來工作具有指導(dǎo)意義。特點之二：注重跨文化能力培養(yǎng)，培養(yǎng)學(xué)生在跨文化商務(wù)語境中發(fā)現(xiàn)問題、分析問題與解決問題的能力。特點之三：注重跨文化商務(wù)語境中的商務(wù)溝通知識與技能，如：如何反饋、如何提問、如何表示理解與否、如何寫電話留言等，這些都是跨文化工作環(huán)境中最基本而又最重要的工作知識與技能。特點之四：注重學(xué)生的參與討論過程，培養(yǎng)學(xué)生以跨文化視角思考問題與分析問題的能力，所有問題都是開放性的問題，因而能激發(fā)學(xué)生討論的積極性。本教材可供英語專業(yè)、商務(wù)英語專業(yè)（方向）學(xué)生使用，也可作為大學(xué)英語選修課及“跨文化交際”課程的教材。

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暫缺《跨文化商務(wù)溝通》作者簡介

圖書目錄

Part One Intercultural Awareness / 1
Unit 1 Language and Culture / 3
Learning Objectives / 4
Warm-up Discussion / 4
Core Reading 1
The Role of Language in Intercultural Business Communication / 4
Intercultural Notes / 8
Vocabulary in Context / 9
Intercultural Questions / 10
Expanding Vocabulary / 11
Speaking Interculturally /12
Core Reading 2
Language Mirrors Values / 13
Intercultural Notes / 15
Vocabulary in Context / 16
Questions for Discussion / 17
Checking Intercultural Knowledge / 17
Developing Intercultural Skills / 18
Unit 2 Barriers to Intercultural Communication / 20
Learning Objectives / 21
Warm-up Discussion / 21
Core Reading 1
Barriers to Intercultural Communication / 21
Intercultural Notes / 25
Vocabulary in Context / 26
Intercultural Questions / 28
Expanding Vocabulary / 28
Increasing Intercultural Awareness/ 30
Core Reading 2
The Role of Intercultural Communication Barriers， Affective Responses ， Conseusual Stereotypes， and Perceived Threat / 31
Intercultural Notes / 34
Vocabulary in Context / 34
Questions for Discussion / 35
Checking Intercultural Knowledge / 36
Developing Intercultural Skills / 37
Unit 3 Nonverbal Communication / 39
Learning Objectives / 39
Warm-up Discussion / 40
Core Reading 1
Significance of Nonverbal Communication / 40
Intercultural Notes / 43
Vocabulary in Context / 44
Intercultural Questions / 45
Expanding Vocabulary / 45
Understanding the Most Popular Gestures / 46
Core Reading 2
Characteristics of Nonverbal Codes / 51
Intercultural Notes / 54
Vocabulary in Context / 55
Questions for Discussion / 55
Checking Intercultural Knowledge / 55
Developing Intercultural Skills / 56
Part Two Communication Skills / 59
Unit 4 Different Communication Styles / 61
Learning Objectives / 62
Warm-up Discussion / 62
Core Reading 1
Verbal Communication： The Way People Speak / 62
Intercultural Notes / 67
Vocabulary in Context / 68
Intercultural Questions / 69
Expanding Vocabulary / 69
Developing Presentation Skills / 70
Core Reading 2
Communication Styles / 73
Intercultural Notes / 76
Vocabulary in Context / 77
Questions for Discussion / 77
Checking Intercultural Knowledge / 78
Developing Intercultural Skills　/ 79
Unit 5 Presentation Skills in the Workplace / 80
Learning Objectives / 81
Warm-up Discussion / 81
Core Reading 1
Intercultural Competence in Business Presentations / 81
Intercultural Notes / 85
Vocabulary in Context / 87
Intercultural Questions / 88
Expanding Vocabulary / 89
Developing Job Interview Skills / 90
Core Reading 2
Intercultural Factors ： When Making International
Presentations / 91
Intercultural Notes / 94
Vocabulary in Context / 95
Questions for Discussion / 95
Checking Intercultural Knowledge / 96
Developing Intercultural Skills　/ 97
Unit 6 Time and Culture / 99
Learning Objectives / 100
Warm-up Discussion / 100
Core Reading 1
Time and Culture / 100
Intercultural Notes / 103
Vocabulary in Context / 104
Intercultural Questions / 104
Expanding Vocabulary / 105
Understanding the Concept of Time / 107
Core Reading 2
Time Orientation / 108
Intercultural Notes / 110
Vocabulary in Context / 110
Questions for Discussion / 110
Checking Intercultural Knowledge / 111
Developing Intercultural Skills　/ 112
Part Three Cultural Differences / 113
Unit 7 Understanding Japanese Culture / 115
Learning Objectives / 116
Warm-up Discussion / 116
Core Reading 1
The Cultural Mold ：Differences that Make a Difference / 116
Intercultural Notes / 119
Vocabulary in Context / 121
Intercultural Questions / 122
Expanding Vocabulary / 124
Understanding Japanese Communication Styles / 125
Core Reading 2
How Japanese and Americans View Each Others
Communication Habits / 126
Intercultural Notes / 129
Vocabulary in Context / 130
Questions for Discussion / 131
Checking Intercultural Knowledge / 132
Developing Intercultural Skills / 132
Unit 8 How American and German See Each Other / 134
Learning Objectives / 135
……
Part Four Intercultural and Business
Part Five Intercultural Competence
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