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商務英語函電技能訓練

商務英語函電技能訓練

定 價:¥20.00

作 者: 王黎明 主編
出版社: 機械工業(yè)出版社
叢編項:
標 簽: 商業(yè)英語

ISBN: 9787111333098 出版時間: 2011-03-01 包裝: 平裝
開本: 16 頁數(shù): 172 字數(shù):  

內(nèi)容簡介

  本書根據(jù)高等職業(yè)教育的培養(yǎng)目標,按照外貿(mào)崗位群的工作任務和職業(yè)能力分析而編寫,是理論教學用書《商務英語函電》(普通高等教育“十一五”國家級規(guī)劃教材,書號為ISBN978-7-111-21921-7)的配套實踐教學用書。本教材旨在指導學生開展有效的實訓,著重訓練學生在國際商務活動中與外商進行書面溝通的能力,以培養(yǎng)學生的職業(yè)核心能力。教材以商務活動及貿(mào)易來往為主線設計內(nèi)容,涉及建立業(yè)務關系、詢盤、報盤、還盤、接受、簽訂合同、寄送形式發(fā)票、促銷、付款方式、包裝、保險、裝運、投訴和索賠等業(yè)務活動。本教材可作為高職高專院校外貿(mào)、商務英語、金融、經(jīng)濟管理等專業(yè)教學用書。本教材可與《商務英語函電》配套使用,也可單獨使用。

作者簡介

暫缺《商務英語函電技能訓練》作者簡介

圖書目錄

前言
Chapter 1 Layout of a Business Letter
Objectives of Training
Probable Working Environment
Training Guidelines
Specimen Letter
Training
Summary of Training
Chapter 2 Establishing Business Relations
Objectives of Training
Probable Working Environment
Training Guidelines
Specimen Letter
Training
Summary of Training
Chapter 3 Business Negotiation
Objectives of Training
Part 1 Enquiry and Offer
Probable Working Environment
Training Guidelines
Specimen Letter
Training
Summary of Training
Part 2 Counte卜0什er and Acceptance
Probable Working Environment
Training Guidelines
Specimen Letter
Summary of Training
Chapter 4 Sending ProfOrma Invoice
Objectives of Training
Probable Working Environment
Training Guidelines
Specimen Letter
Specimen Proforma Invoice
Training
Summary of Training
Chapter 5 Signing a Contract
Objectives of Training
Probable Working Environment
Training Guidelines
Specimen Contract&Letter
Training
Summary of Training
Chapter 6 Modes of Modern Communication
Objectives of Training
Probable Working Environment
Training Guidelines
Specimen Fax
Training
Probable Working Environment
Training Guidelines
Specimen Email
Training
Summary of Training
Chapter 7 Sales Promotion
Objectives of Training
Probable Working Environment
Training Guidelines
Specimen Letter
Training
Summary of Training
Chapter 8 Terms of Payment
Objectives of Training
Probable Working Environment
Training Guidelines
Specimen Letter
Training
Part 1 Payment
Part 2 Urging Establishment of L/C
Part 3 L/C Amendment and Extension
Chapter 9 Packing
Objectives of Training
Probable Working Environment
Training Guidelines
Specimen Letter
Training
Summary of Training
Chapter 10 lnsurance
Objectives of Training
Probable Working Environment
Training Guidelines
Specimen Letter
Training
Summary of Training
Chapter 11 Shipment
Objectives of Training
Probable Working Environment
Training Guidelines
Specimen Letter
Training
Summary of Training
Chapter 12 Complaints&Claims
Objectives of Training
Probable Working Environment
Training Guidelines
Specimen Letter
Training
Summary of Training
參考文獻

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