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新編外貿(mào)英語函電

新編外貿(mào)英語函電

定 價(jià):¥22.00

作 者: 徐美榮 編著
出版社: 北京對外經(jīng)濟(jì)貿(mào)易大學(xué)出版社有限責(zé)任公司
叢編項(xiàng):
標(biāo) 簽: 外貿(mào)英語

ISBN: 9787811349511 出版時(shí)間: 2011-06-01 包裝: 平裝
開本: 16開 頁數(shù): 192 字?jǐn)?shù):  

內(nèi)容簡介

  《新世界全國高職高專院校規(guī)劃教材·商務(wù)英語專業(yè):新編外貿(mào)英語函電》是一門語言與專業(yè)課程(國際貿(mào)易實(shí)務(wù)、進(jìn)出口業(yè)務(wù)等多個(gè)領(lǐng)域)的結(jié)合體。它的特點(diǎn)就是以英語語言為工具、以培養(yǎng)商務(wù)寫作技能為目標(biāo)的專業(yè)技能課?;谶@一特點(diǎn),以典型工作任務(wù)分析為依據(jù),將本教材開發(fā)為三個(gè)學(xué)習(xí)情境(客戶的開發(fā)與維護(hù)、合同的磋商與簽訂、合同的履行),采用十個(gè)模塊,以進(jìn)出口兩家公司的角色來完成一筆具體的進(jìn)出口業(yè)務(wù),實(shí)現(xiàn)了真正意義上的理論實(shí)踐一體化。同時(shí),本教材詳盡介紹了當(dāng)今商務(wù)函電往來的新知識和流行趨勢;設(shè)置了學(xué)習(xí)目標(biāo)、知識導(dǎo)入、知識輸入(任務(wù)提出、案例討論分析、歸納寫作步驟、樣例信函分析和樣例信函自學(xué))、知識吸收、知識輸出(模擬實(shí)訓(xùn))等內(nèi)容,充分滿足高職高專學(xué)生的學(xué)習(xí)需求。

作者簡介

暫缺《新編外貿(mào)英語函電》作者簡介

圖書目錄

Part I Basic Knowledge of Busness Letter Writing
 Module One Written Communication——An Overview
   1. Parts of a Business Letter
   2. Format of Business Letters
   3. Envelope Addressing
   4.Language and.Tone
   5. Structuring Communications
   6. E-mails
   Intake
Part II Customers Development & Maintance
 Module Two Establishment of Business Relations
   Specimen Letters for Analysis
   Specimen Letters for Self-study
   Intake
   Output
 Module Three Inquiries and Replies
   Specimen Letters Analysis
   Specimen Letters for Self-study
   Intake
   Output
 Module Four Making Quotations and Offers
   Specimen Letters for Analysis
   Specimen Letters for Self-study
   Intake
   Output
Part III Negotiation & Signing Contracts
 Module Five Making Counteroffers and Declining Orders
   Specimen Letters for Analysis
   Specimen Letters for Self-study
   Intake
   Output
 Module Six Acceptance and Orders
   Specimen Letters for Analysis
   Specimen Letters for Self-study
   Intake
   Output
 Module Seven Terms of Payment
   Specimen Letters for Analysis
   Specimen Letters for Self-study
   Intake
   Output
Part IV Execution of Contracts
 Module Eight Letter of Credit
   Specimen Letters for Analysis
   Specimen Letters for Self-study
   Intake
   Output
 Module Nine Packing and Shipment
   Specimen Letters for Analysis
   Specimen Letters for Self-study
   Intake
   Output
 Module Ten Insurance
   Specimen Letters for Analysis
   Specimen Letters for Selfstudy
   Intake
   Output
 Module Eleven Complaint and Claim
   Specimen Letters forAnalysis
   Specimen Letters for Selfstudy
   Intake
   Output
Appendix 1 Contract合同
Appendix 2 SWIFT信用證
Appendix 3 Invoice and Other Certificates發(fā)票及單據(jù)
Appendix 4 MaritimePort海運(yùn)港口
Appendix 5 Airport(Airdrome)世界主要航空港(站)(機(jī)場)
Appendix 6 Useful Phrases and Expressions
參考文獻(xiàn)

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