注冊 | 登錄讀書好,好讀書,讀好書!
讀書網(wǎng)-DuShu.com
當前位置: 首頁出版圖書經(jīng)濟管理管理商務實務電子商務英語第2版

電子商務英語第2版

電子商務英語第2版

定 價:¥16.00

作 者: 蘭征 主編
出版社: 機械工業(yè)出版社
叢編項:
標 簽: 商業(yè)英語

ISBN: 9787111344216 出版時間: 2011-08-01 包裝: 平裝
開本: 16開 頁數(shù): 104 字數(shù):  

內(nèi)容簡介

  本書在繼承了第1版優(yōu)點的基礎(chǔ)上,在內(nèi)容上進行了更新、補充,在結(jié)構(gòu)上又增加了“聽說”和“角色扮演”模塊,強調(diào)了教學方法的使用,突出了對英語綜合能力的訓練?!伴喿x”和“進一步學習”模塊,由教師根據(jù)學生的實際情況作靈活的處理,可采用分層教學,使每位學生都能從中受益,從而在原有的基礎(chǔ)上有所提高,《電子商務英語(第2版)》內(nèi)容豐富,圖文并茂,易于理解。課文語言淺顯,具有較強的時代氣息,內(nèi)容具有較強的可讀性。全書設(shè)8個單元,共14課,內(nèi)容涉及互聯(lián)網(wǎng)基礎(chǔ)、電子商務基礎(chǔ)、網(wǎng)絡營銷、電子支付與網(wǎng)絡安全、電子商務物流等方面,每課主要包括:熱身練習、閱讀、語言學習、聽說、角色扮演、進一步學習、翻譯7個模塊。在每個單元結(jié)束時,都設(shè)有單元任務供讀者練習。為了方便學習,書后還附有閱讀材料的參考譯文和練習答案。《電子商務英語(第2版)》既可作為中等職業(yè)學校電子商務專業(yè)、國際商務、市場營銷專業(yè)及相關(guān)專業(yè)的教材,還可作為培訓用書和自學愛好者的參考書。

作者簡介

暫缺《電子商務英語第2版》作者簡介

圖書目錄

Unit One Brief Introduction to Internet
 Lesson 1
  Warm-up
  Reading
  Language Study
  Listening and Speaking
  Role Play
  For Further Study
  Translation
 Lesson 2
  Warm-up
  Reading
  Language Study
  Listening and Speaking
  Role Play
  For Further Study
  Translation
  Unit Task
Unit Two Brief Introduction to Electronic Commerce
 Lesson 3
  Warm-up
  Reading
  Language Study
  Listening and Speaking
  Role Play
  For Further Study
  Translation
 Lesson 4
  Warm-up
  Reading
  Language Study
  Listening and Speaking
  Role Play
  For Further Study
  Translation
  Unit Task
Unit Three Categories of the E-commerce
 Lesson 5
  Warm-up
  Reading
  Language Study
  Listening and Speaking
  Role Play
  For Further Study
  Translation
 Lesson 6
  Warm-up
  Reading
  Language Study
  Listening and Speaking
  Role Play
  For Further Study
  Translation
  Unit Task
Unit Four E-marketing
 Lesson 7
  Warm-up
  Reading
  Language Study
  Listening and Speaking
  Role Play
  For Further Study
  Translation
 Lesson 8
  Warm-up
  Reading
  Language Study
  Listening and Speaking
  Role Play
  For Further Study
  Translation
  Unit Task
Unit Five E-payment System
 Lesson 9
  Warrn-up
  Reading
  Language Study
  Listening and Speaking
  Role Play
  For Further Study
  Translation
 Lesson 10
  Warm-up
  Reading
  Language Study
  Listening and Speaking
  Role Play
  For Further Study
  Translation
  Unit Task
Unit Six Security and E-commercE
 Lesson 11
  Warm-up
  Reading
  Language Study
  Listening and Speaking
  Role Play
  For Further Study
  Translation
 Lesson 12
  Warm-up
  Reading
  Language Study
  Listening and Speaking
  Role Play
  For Further Study
  Translation
  Unit Task
Unit Seven Prospect for E-commerce
 Lesson 13
  Warm-up
  Reading
  Language Study
  Listening and Speaking
  Role Play
  For Further Study
  Translation
  Unit Task
Unit Eight Logistics
 Lesson 14
  Warm-up
  Reading
  Language Study
  Listening and Speaking
  Role Play
  For Further Study
  Translation
  Unit Task
Vocabulary
Appendix I For Further Study參考譯文
Appendix II 課后練習答案
參考文獻

本目錄推薦

掃描二維碼
Copyright ? 讀書網(wǎng) www.talentonion.com 2005-2020, All Rights Reserved.
鄂ICP備15019699號 鄂公網(wǎng)安備 42010302001612號