現代商務英語聽力教程2（下冊）

定　價：￥26.00

作　者：	李榮慶，李全福主編
出版社：	天津大學出版社
叢編項：
標　簽：	商業(yè)英語

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ISBN：	9787561839645	出版時間：	2011-08-01	包裝：	平裝
開本：	16開	頁數：	106	字數：

內容簡介

　　《現代商務英語聽力教程》（下）是高等職業(yè)教育商務英語專業(yè)高年級學生的主干課程教材。本教材內容涵蓋工商領域產、供、銷和對外貿易的各個環(huán)節(jié)。各單元由對話、選擇、填空、聽寫、判斷和理解等多種聽力練習組成。教材各練習環(huán)節(jié)均按以學生為中心的教學模式而設。比如每單元聽力練習均設不同朗讀速度，并以／VIP3格式錄制，方便學生自主進行聽力練習。本系列教材重視整體構建，另編有《現代商務英語綜合教程》、《現代商務英語口語教程》。這些教材各單元的主題與《現代商務英語聽力教程》基本一致，形成呼應關系，數種教材同時使用，可以產生課程間教學合力，為迄今比較先進的教材組合設計。本教材附帶教師教學用PPT演示文稿，其中收入每單元練習題目的答案，方便教師使用。

作者簡介

暫缺《現代商務英語聽力教程2（下冊）》作者簡介

圖書目錄

Unit One The Theory of International Trade
   Section One: Listen and Warm up
   Section Two: Listen and Make Choices
   Section Three: Listen and Fill in Blanks
   Section Four: Listen and Dictate
   Section Five: Listen and Make Judgments
   Section Six: Listen and Understand
Unit Two World Trade Organization
   Section One: Listen and Warm up
   Section Two: Listen and Make Choices
   Section Three: Listen and Fill in Blanks
   Section Four: Listen and Dictate
   Section Five: Listen and Make Judgments
   Section Six: Listen and Understand
Unit Three Marketing
   Section One: Listen and Warm up
   Section Two: Listen and Make Choices
   Section Three: Listen and Fill in Blanks
   Section Four: Listen and Dictate
   Section Five: Listen and Make Judgments
   Section Six: Listen and Understand
Unit Four Marketing Mix
Section One: Listen and Warm up
Section Two: Listen and Make Choices
Section Three: Listen and Fill in Blanks
Section Four: Listen and Dictate
Section Five: Listen and Make Judgments
Section Six: Listen and Understand
Unit Five Promotion Activities
Section One: Listen and Warm up
Section Two: Listen and Make Choices
Section Three: Listen and Fill in Blanks
Section Five: Listen and Make Judgments
Section Six: Listen and Understand
Unit Six Brand Strategy
Unit Seven Business and Managerial Ethics
Unit Eight Women in Business
Unit Nine The Stocks
Unit Ten Business Recession
Unit Eleven Free Trade and Protectionism
Unit Twelve Intellectual Property Rights
Tapescripts