我國的會展在不同區(qū)域的發(fā)展是不平衡的，且與歐洲會展發(fā)達(dá)的國家之間還存有較大差距。近年來德、英、法、美等國會展企業(yè)紛紛落戶我國，對會展從業(yè)人員外語方面的要求日漸趨高。從會展工作實際情景來看，英語在會展活動的組織、服務(wù)、接待、營銷和談判等方面都起著至關(guān)重要的作用。學(xué)生一旦能夠在工作崗位上用英語解決他們遇到的具體問題，反過來又會增強他們使用英語的熱情?！陡呗毟邔！笆濉币?guī)劃教材·行業(yè)英語系列：會展實務(wù)英語教程》以展會主辦方的視角出發(fā)進(jìn)行編寫，分為展覽和會議兩部分?！陡呗毟邔！笆濉币?guī)劃教材·行業(yè)英語系列：會展實務(wù)英語教程》以展會項目運作流程為主線，體現(xiàn)英語在展會工作中的實際運用。每個單元都以聽和讀的言語輸入作鋪墊，為學(xué)生的英語口語表達(dá)輸出做準(zhǔn)備，避免簡單、空洞的模仿。每個單元都辟有專門的模塊講解展會常用的應(yīng)用文，使學(xué)習(xí)者能在聽、說、讀、寫、譯方面得到全面均衡的發(fā)展?！陡呗毟邔！笆濉币?guī)劃教材·行業(yè)英語系列：會展實務(wù)英語教程》內(nèi)容涉及會展業(yè)發(fā)展、展覽市場調(diào)研、展覽項目策劃、展覽廣告、展覽營銷、展覽招商、第三方服務(wù)合同管理、企業(yè)參展、現(xiàn)場管理與服務(wù)、展會評估、會議策劃及實施、會議現(xiàn)場服務(wù)及會后旅游與獎勵旅游等方面?！陡呗毟邔！笆濉币?guī)劃教材·行業(yè)英語系列：會展實務(wù)英語教程》每個單元由一個知識模塊和五個學(xué)習(xí)模塊組成。Knowledge Linking簡明扼要講解本單元涵蓋的知識要點；Warming-up模塊，通過討論、匹配和聽音來熱身；Things to Read and Translate模塊，引導(dǎo)學(xué)生研讀主課文，完成閱讀理解、專業(yè)詞匯匹配和翻譯等練習(xí)，積淀言語輸出的素材；Listening and Speaking模塊，強化學(xué)生的聽寫練習(xí)、瞬間記憶的復(fù)述練習(xí)和情境會話能力的培養(yǎng)；Things to Write模塊呈現(xiàn)展會中常見的應(yīng)用寫作，通過例文、模板、寫作要點提示和實際動手，培養(yǎng)學(xué)生寫的能力；Further Things to Read與Things to Read and Translate形成補充關(guān)系，意在為學(xué)生能更多地接觸英語，提供與該單元主題相關(guān)的素材。書后有詞匯和專業(yè)術(shù)語的總匯，并選取了三個附錄：市場調(diào)研、參觀預(yù)注冊登記表、問卷調(diào)查，以供學(xué)習(xí)者在需要時參考使用。《高職高?！笆濉币?guī)劃教材·行業(yè)英語系列：會展實務(wù)英語教程》適合已學(xué)習(xí)了一年基礎(chǔ)英語的高職高專學(xué)生使用，生詞的選取以B級后詞匯為依據(jù)（個別有特別含義的單詞除外），注音則采用新課標(biāo)后通用的國際音標(biāo)形式。
作者簡介
暫缺《會展實務(wù)英語教程》作者簡介
圖書目錄
Unit 1 Survey of the Exhibition and Convention Industry Knowledge Linking Module 1 Warming-up Module 2 Things to Read and Translate Text A History of Trade Shows & Exhibitions Module 3 Listening and Speaking Module 4 Things to Write -- Application Form Module 5 Further Things to Read Text B General Introduction of Canton Fair Unit 2 Market Research on Exhibition Project Knowledge Linking Module 1 Warming-up Module 2 Things to Read and Translate Text A Prior Research Module 3 Listening and Speaking Module 4 Things to Write -- Market Report Module 5 Further Things to Read Text B What is Market Research? Unit 3 Planning an Exhibition Knowledge Linking Module 1 Warming-up Module 2 Things to Read and Translate Text A Steps to Success for Your Exhibition Planning Module 3 Listening and Speaking Module 4 Things to Write： Exhibition Proposal Module 5 Further Things to Read Text B Exhibition Proposals of Art： The Basics Unit 4 Advertising Knowledge Linking Module 1 Warming-up Module 2 Things to Read and Translate Text A How Can Trade Show Organizers Promote Trade Shows to Attract Buyers and Sellers? Module 3 Listening and Speaking Module 4 Things to Write： Exhibition Guide Module 5 Further Things to Read Text B Tell the World Your Exhibiting -- If You Don't，No-one Else Will！ Unit 5 Sales Promotion Knowledge Linking Module 1 Warming-up Module 2 Things to Read and Translate Text A Five Tips for Better E-marketing Module 3 Listening and Speaking Module 4 Things to Write： Exhibition Invitation （Email） Module 5 Further Things to Read Text B Traditional Media is Still the Key to Show Promotion Unit 6 Inviting Businesses Knowledge Linking Module 1 Warming-up Module 2 Things to Read and Translate Text A Five Channels to Attract Visitors to Visit Organizations and Procurement Module 3 Listening and Speaking Module 4 Things to Write. Invitation Letter Module 5 Further Things to Read Text B IJT 2010 Post Shows Report. Quality Buyers Boost Exhibitor Satisfaction Unit 7 Contract Management of Third-Party Services Knowledge Linking Module 1 Warming-up Module 2 Things to Read and Translate Text A Contractor Selection Module 3 Listening and Speaking Module 4 Things to Write. Contract Module 5 Further Things to Read Text B Official Service Contractor （MC2） and Guidelines for Exhibitor Appointed Contractors Unit 8 Attending Exhibition Knowledge Linking Module 1 Warming-up Module 2 Things to Read and Translate Text A What your Exhibition Company can do for you Module 3 Listening and Speaking Module 4 Things to Write： Company Profile Module 5 Further Things to Read Text B Trade Show Success Tip： Train Your Exhibiting Staff Unit 9 On-site Management and Services Knowledge Linking Module 1 Warming-up Module 2 Things to Read and Translate Text A On the Fence： The Factors that Most Influence Exhibitors in the Go/ No-go Decision Module 3 Listening and Speaking Module 4 Things to Write： Adjustment Letter Module 5 Further Things to Read Text B Electricity Safety Unit 10 Exhibition Assessment Knowledge Linking Module 1 Warming-up Module 2 Things to Read and Translate Text A Understanding Post-exhibit Value Assessment Research Module 3 Listening and Speaking Module 4 Things to Write： Post-Exhibit Report Module 5 Further Things to Read Text B How to Evaluate Exhibits Unit 11 Planning and Executing a Convention Knowledge Linking Module 1 Warming-up Module 2 Things to Read and Translate Text A Planning of Convention Module 3 Listening and Speaking Module 4 Things to Write： Minutes Module 5 Further Things to Read Text B The Development of Convention History Unit 12 On-site Service Knowledge Linking Module 1 Warming-up Module 2 Things to Read and Translate Text A Arranging a Conference Module 3 Listening and Speaking Module 4 Things to'Write -- Opening Speech Module 5 Further Things to Read Text B Green Catering Services Company Catering Services for your Event in China Unit 13 Post-convention Tour and Incentive Travel Knowledge Linking Module 1 Warming-up Module 2 Things to Read and Translate Text A Meetings and Incentive Travel Module 3 Listening and Speaking Module 4 Things to Write -- Tour Itinerary Module 5 Further Things to Read Text B Incentive Travel Specialists Glossary Technical Terms Supplementary 1 Market Report of Selected Electrical Home Appliances Supplementary 2 Professional Buyers Pre-registration Form Supplementary 3 2010中國旅游分銷高峰論壇問卷調(diào)查表 參考文獻(xiàn)
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