商務(wù)英語閱讀

Unit One Globalization of Economy 1
　1 Reading for Background Information I
　2 Reading for Understanding I
　The Perils of More Globalization 2
　3 Reading for Communicative Tasks I0
　4 Reading for More Information II
　Globalization under Fire 11
　5 Reading for Business Tips 17
　How to Take Your Small Business Global 17
Unit Two Trade Protectionism 18
　1 Reading for Background Information 18
　2 Reading for Understanding 18
　Obama' s Tire Tariff Draws Beijing' s Ire 19
　China Expresses Deep Concern over U. S. Trade Protectionism 21
　3 Reading for Communicative Tasks 29
　4 Reading for More Information 29
　China Irks U.S. with Computer Security Rules 29
　5 Reading for Business Tips 34
　Introduction to Trade Barriers 34
UnitThree Marketing 36
　1 Reading for Background Information 36
　2 Reading for Understanding 36
　Dialing Into Mobile Marketing 36
　3 Reading for Communicative Tasks 45
　4 Reading for More Information 46
　Pulling the Trigger on Trigger Marketing 46
　Reading for Business Tips 51
　Developing Your Marketing Mix 5l
Unit Four E-Commerce 53
　1 Reading for Background Information 53
　2 Reading for Understanding 53
　E-Commerce Companies Must Globalize to Thrive 54
　3 Reading for Communicative Tasks 64
　4 Reading for More Information 64
　Why E-Business Is Now Everyone's Business 64
　5 Reading for Business Tips 70
　E-Commerce Tips for Small Businesses 70
Unit Five Business Ethics 72
　1 Reading for Background Information 72
　2 Reading for Understanding 72
　Just Good Business 73
　3 Reading for Communicative Tasks 82
　4 Reading for More Information 82
　Ethics Must Be Global, Not Local 82
　5 Reading for Business Tips 86
　Building Self-discipline 86
Unit Six Entrepreneurship 89
　1 Reading for Background Information 89
　2 Reading for Understanding 89
　Magic Formula 90
　3 Reading for Communicative Tasks I00
　4 Reading for More Information 101
　The More the Merrier I01
　5 Reading for Business Tips 107
　Top 5 tips to Become a Productive Student Entrepreneur 107
Unit Seven Banldng lO9
　1 Reading for Background Information 109
　2 Reading for Understanding I09
　Bank Closings Top 100 for Year: Most Failures Since 1992 ll0
　3 Reading for Communicative Tasks I19
　4 Reading for More Information 120
　A Special Report on International Banking 120
　Reading for Business Tips 124
　Finance Investment —— Safe Internet Banking 124
Unit Eight Cross-C:uitural Business 126
　1 Reading for Background Information 126
　2 Reading for Understanding 127
　The Strategy for Managing Across Cultures 127
　3 Reading for Communicative Tasks 139
　4 Reading for More Information 140
　Cross-Cultural Differences 140
　5 Reading for Business Tips 145
　Ten Key Factors for MNC Success 145
Unit Nine Management and Adwinistration 146
　1 Reading for Background Information 146
　2 Reading for Understanding 146
　Forms of Business Organization 147
　3 Reading for Communicative Tasks 155
　4 Reading for More Information 155
　The Best Leadership Is Good Management 155
　5 Reading for Business Tips 159
Styles of Leadership 159
Reference Key for Exercises 160