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大學(xué)商務(wù)英語(yǔ)綜合教程:教師用書4

大學(xué)商務(wù)英語(yǔ)綜合教程:教師用書4

定 價(jià):¥35.00

作 者: 楊翠萍,劉鳴放,周興霞 主編
出版社: 清華大學(xué)出版社
叢編項(xiàng):
標(biāo) 簽: 大學(xué)專業(yè)英語(yǔ)教材

ISBN: 9787302248545 出版時(shí)間: 2011-12-01 包裝: 平裝
開本: 16開 頁(yè)數(shù): 190 字?jǐn)?shù):  

內(nèi)容簡(jiǎn)介

  《大學(xué)商務(wù)英語(yǔ)綜合教程:教師用書4》為普通高等教育“十一五”國(guó)家級(jí)規(guī)劃教材,選材涵蓋當(dāng)今國(guó)際經(jīng)濟(jì)貿(mào)易和商務(wù)的重要領(lǐng)域,時(shí)效性強(qiáng)、典型性高、語(yǔ)言地道。教程板塊設(shè)計(jì)突出國(guó)際商務(wù)知識(shí)的傳授與英語(yǔ)技能的有機(jī)結(jié)合,注重培養(yǎng)學(xué)生的實(shí)際應(yīng)用能力。每個(gè)單元重點(diǎn)討論、分析一個(gè)商務(wù)專題,由“導(dǎo)入活動(dòng)”、“閱讀活動(dòng)”、“商務(wù)交流”和“專業(yè)擴(kuò)展”四部分組成。各部分內(nèi)容的設(shè)計(jì)與編寫堅(jiān)持了操作性與挑戰(zhàn)性并重的原則,以保持學(xué)生的學(xué)習(xí)熱情和自覺實(shí)踐的積極性。其中的“商務(wù)交流”板塊圍繞單元主題,參照各種真實(shí)的商務(wù)交際情景,為學(xué)生設(shè)計(jì)了靈活多樣的商務(wù)英語(yǔ)口頭與書面的交際任務(wù),是本教程的一大特色。本教程為上海市教委第五期重點(diǎn)學(xué)科(外國(guó)語(yǔ)言學(xué)及應(yīng)用語(yǔ)言學(xué))資助項(xiàng)目(項(xiàng)目編號(hào)A-3102-06-000),適合大學(xué)商務(wù)英語(yǔ)專業(yè)的學(xué)生及BEC(BusinessEnglish Certificates)等商務(wù)英語(yǔ)考試的備考人員使用。

作者簡(jiǎn)介

暫缺《大學(xué)商務(wù)英語(yǔ)綜合教程:教師用書4》作者簡(jiǎn)介

圖書目錄

UNIT ONE Intellectual Property
Brief on Intellectual Property
Reading-related Information
Language Interpretation
Word Study
Key to the Exercises
Chinese Translation of the Text UNIT TWO Logistics
Brief on Logistics
Reading-related Information
Language Interpretation
Word Study
Key to the Exercises
Chinese Translation of the Text UNIT THREE Raising Finance
Brief on Raising Finance
Reading-related Information
Language Interpretation
Word Study
Key to the Exercises
Chinese Translation of the Text UNIT FOUR Risk Management
Brief on Risk Management
Reading-related Information
Language Interpretation
Word Study
Key to the Exercises
Chinese Translation of the Text UNIT FIVE Banking
Brief on Banking
Reading-related Information
Language Interpretation
Word Study
Key to the Exercises
Chinese Translation of the Text UNIT SIX Insurance
Brief on Insurance
Reading-related Information
Language Interpretation
Word Study
Key to the Exercises
Chinese Translation of the Text UNIT SEVEN Financial Securities
Brief on Financial Securities
Reading-related Information
Language Interpretation
Word Study
Key to the Exercises
Chinese Translation of the Text UNIT EIGHT Currency
Brief on Currency
Reading-related Information
Language Interpretation
Word Study
Key to the Exercises
Chinese Translation of the Text UNIT NINE Accounting
Brief on Accounting
Reading-related Information
Language Interpretation
Word Study
Key to the Exercises
Chinese Translation of the Text UNIT TEN Taxation
Brief on Taxation
Reading-related Information
Language Interpretation
Word Study
Key to the Exercises
Chinese Translation of the Text

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