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跨文化交際基礎(chǔ)

跨文化交際基礎(chǔ)

定 價(jià):¥29.00

作 者: 曹瑞明 編
出版社: 對(duì)外經(jīng)貿(mào)大學(xué)出版社
叢編項(xiàng):
標(biāo) 簽: 世界文化

ISBN: 9787566302144 出版時(shí)間: 2011-12-01 包裝: 平裝
開本: 16開 頁數(shù): 210 字?jǐn)?shù):  

內(nèi)容簡(jiǎn)介

  21世紀(jì)經(jīng)濟(jì)的全球化趨勢(shì)、國(guó)際商務(wù)活動(dòng)的日益頻繁,對(duì)參與國(guó)際商務(wù)交往人員的跨文化交際能力也提出了更高的要求,越來越顯示出對(duì)多元文化理解的必要性和跨文化交際能力的重要性??缥幕庾R(shí)意味著直接的經(jīng)濟(jì)效益.一個(gè)企業(yè)的成功,不僅取決于它的生產(chǎn)能力,而且取決于它的文化能力,在國(guó)際商務(wù)活動(dòng)中還取決于它的跨文化交際能力。中外企業(yè)在曰益頻繁的商務(wù)交往中互相影響著彼此之間的文化以及個(gè)人價(jià)值觀,而在這些東西方的跨文化交際中,研究彼此的商業(yè)運(yùn)作模式以及思維方法也必將為有效的交際起到不可低估的作用,因此,培養(yǎng)和提高跨文化交際能力也成為當(dāng)今英語教學(xué)的重要內(nèi)容?!度珖?guó)應(yīng)用型本科商務(wù)英語系列規(guī)劃教材:跨文化交際基礎(chǔ)》從跨文化交際的視角,剖析國(guó)際商務(wù)交際的實(shí)例,介紹與跨文化商務(wù)交際相關(guān)的理論與實(shí)踐。

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圖書目錄

Unit 1 Culture and Intercultural Communication
Warm-up Activities
Text A Culture and Intercultural Communication
Words and Expressions
Exercises
Text B Barriers to Intercultural Communication
Case Study
Unit 2 Cultural Background of Intercultural Business Communication
Warm-up Activities
Text A Cultural Differences in International Business
Words and Expressions
Exercises
Text B Cultural Negotiation Boundaries
Case Study
Unit 3 Intercultural Verbal Communication
Warm-up Activities
Text A Verbal Communication
Words and Expressions
Exercises
Text B A Comparison of American and Japanese Verbal Styles
Case Study
Unit 4 Intercultural Nonverbal Communication
Warm-up Activities
Text A Nonverbal Communication
Words and Expressions
Exercises
Text B Nonverbal Communication in Different Cultures
Case Study
Unit 5 Intercultural Sensitivity
Warm-up Activities
Text A Cultural Sensitivity
Words and Expressions
Exercises
Text B Cross-Cultural Training
Case Study
Unit 6 Gender Differences in Intercultural Business Communication
Warm-up Activities
Text A Gender Differences in the Business world
words and Expressions
Exercises
Text B Women and Negotiation
Case Study
Unit 7 Effective Intercultural Business Communication
Warm-up Activities
Text A Strategies for Effective Intercultural Business Communication
Words and Expressions
Exercises
Text B Results of Poor Cross-Cultural Awareness
Case Study
Unit 8 Intercultural Marketing Communication
Warm-up Activities
Text A Intercultural Advertising
Words and Expressions
Exercises
Text B Global Marketing
Case Study
Unit 9 Intercultural Business Negotiation
Warm-up Activities
Text A Cross-Cultural Negotiation
Words and Expressions
Exercises
Unit 10 Intercultural Conflict
Unit 11 International Business Etiquette
Unit 12 Intercultural Management

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