chapter Ⅰ guiding theories
unit one what is tourism culture?
unit two global code of ethics for tourism
unit three Quebec declaration on ecotourism
unit four Hainan declaration
chapter Ⅱ leading countries in tourism business
unit five Europe
unit six the Americas
unit seven Africa
unit eight the Asia-pacific region
chapter Ⅲ tourism economy and tourism culture
unit nine Beijing Olympics and tourism culture
unit ten shanghai expo and tourism business
unit eleven cases studies
unit twelve creativity and innovation in tourism
chapter Ⅳ world heritages
unit thirteen world natural heritage
unit fourteen world cultural heritage
unit fifteen dual world heritage
unit sixteen intangible cultural heritage
references
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