電子商務專業(yè)英語

定　價：￥27.60

作　者：	宋德富等編著
出版社：	高等教育出版社
叢編項：	高等學校電子商務系列教材
標　簽：	工商管理

購買這本書可以去

ISBN：	9787040262988	出版時間：	2009-05-01	包裝：	平裝
開本：	16開	頁數：	331	字數：

內容簡介

　　《電子商務專業(yè)英語（第2版）》可作為高等學校電子商務、計算機及信息管理等專業(yè)的專業(yè)英語教材，也可供各種培訓班及具備一定英語基礎的人員自學使用。為了緊跟電子商務專業(yè)的迅速發(fā)展，《電子商務專業(yè)英語》（第二版）在內容上做了全面的調整、更新與補充。全書第一部分集中介紹電子商務基礎，以Unit1的新選課文Electronic Business作為統(tǒng)領，后續(xù)課文包括B2B、B2C、電子商務基礎構架、客戶關系管理、物流與供應鏈管理、數據加密標準等；第二部分圍繞網上交易、安全技術選取材料，內容包括在線支付、安全電子交易、電子貨幣、網上銀行等。課文的選材注重時效性、實用性、前瞻性和專業(yè)深度的合理性。為了便于教師教學與學生自學，每篇課文的新單詞都注有國際音標；課文理解題目的設計方式更加方便讀者對照課文的相關部分學習；圍繞專業(yè)詞匯的多種練習方式幫助練習者記憶并學會使用它們；英譯漢翻譯習題、復習課的閱讀理解題綜合地提供了重要的電子商務概念的釋義和著名的電子商務公司及電子商務軟件的介紹。全書最后給出的詞匯總表和主課文的參考譯文便于讀者隨時查閱。

作者簡介

暫缺《電子商務專業(yè)英語》作者簡介

圖書目錄

Unit 1
Passage： Electronic Business
New Words
Phrases
Abbreviations
Notes to the Passage
Comprehension Exercises to the Passage
Exercises to Terms and Vocabularies
Translation Exercises
Passage for Reading： E-commerce
Exercises to the Passage for Reading
Unit 2
Passage： The ABCs of B2B
New Words
Phrases
Abbreviations
Notes to the Passage
Comprehension Exercises to the Passage
Exercises to Terms and Vocabularies
Translation Exercises
Passage for Reading： The E-marketplace Builder
Exercises to the Passage for Reading
Unit 3
Passage： The ABCs of B2C
New Words
Phrases
Abbreviations
Notes to the Passage
Comprehension Exercises to the Passage
Exercises to Terms and Vocabularies
Translation Exercises
Passage for Reading： The ABCs of ERP
Exercises to the Passage for Reading
Unit 4
Passage： E-business Infrastructure
New Words
Phrases
Abbreviations
Notes to the Passage
Comprehension Exercises to the Passage
Exercises to Terms and Vocabularies
Translation Exercises
Passage for Reading： On-line Shopping
Exercises to the Passage for Reading
Unit 5
Passage： Customer Relationship Management
New Words
Phrases
Abbreviations
Notes to the Passage
Comprehension Exercises to the Passage
Exercises to Terms and Vocabularies
Translation Exercises
Passage for Reading： Business Models on the Web
Exercises to the Passage for Reading
Unit 6
Passage： Supply Chain Management
New Words
Phrases
Notes to the Passage
Comprehension Exercises to the Passage
Exercises to Terms and Vocabularies
Translation Exercises
Passage for Reading： Supply-chain Council
Exercises to the Passage for Reading
Unit 7
Passage： The DES
New Words
Phrases
Abbreviations
Notes to the Passage
Comprehension Exercises to the Passage
Exercises to Terms and Vocabularies
Translation Exercises
Passage for Reading： eBay
Exercises to the Passage for Reading
Unit 8
Revision Ⅰ
Unit 9
Passage： On-line Payment： the Search for a Complete Solution Continues
New Words
Phrases
Abbreviations
Notes to the Passage
Comprehension Exercises to the Passage
Exercises to Terms and Vocabularies
Translation Exercises
Passage for Reading： Challenge
Exercises to the Passage for Reading
Unit 10
Passage； Secure Electronic Transactions
New Words
Phrases：
Abbreviations
Notes to the Passage
Comprehension Exercises to the Passage
Exercises to Terms and Vocabularies
Translation Exercises
Passage for Reading： A Smart Card for Everyone?
Exercises to the Passage for Reading
Unit 11
Passage： Introduction to E-money
New Words
Phrases
Abbreviations
Notes to the Passage
Comprehension Exercises to the Passage
Exercises to Terms and Vocabularies
Translation Exercises
Passage for Reading： Electronic Money Mini-FAQ
Exercises to the Passage for Reading
Unit 12
Passage： Encryption Tutorial
New Words
Phrases
Abbreviations
Notes to the Passage
Comprehension Exercises to the Passage
Exercises to Terms and Vocabularies
Translation Exercises
Passage for Reading： Getting Started with PGP
Exercises to the Passage for Reading
Unit 13
Unit 14
Unit 15
Unit 16
附錄
主要參考網站