商貿(mào)英語(yǔ)寫(xiě)作教程

Chapter One Writing of Business Letters （商貿(mào)信函寫(xiě)作）
Section 1 Writing Principles of Business Letters (商貿(mào)信函寫(xiě)作原則)
1. Functions of Business Writing (商貿(mào)寫(xiě)作功能)
2. Principles for Effective Business Writing (商貿(mào)寫(xiě)作有效原則)
3. Adapting to Modern Changes in Business Writing (商貿(mào)寫(xiě)作適應(yīng)現(xiàn)代的變化)
4. Suggestions for Writing Techniques (寫(xiě)作技巧建議)
5. Basic Patterns of Business Writing (商貿(mào)寫(xiě)作基本模式)
Section 2 Layout of Business Letters (商貿(mào)信函設(shè)計(jì))
1. Letter Structures and Placement (信函結(jié)構(gòu))
2. Format of a Business Letter (商貿(mào)信函格式)
3. Envelope Addressing (信封地址)
Chapter Two Establishment of Business Relations (建立商貿(mào)聯(lián)系)
1. Seeking New Trade Companions (尋求新的貿(mào)易伙伴)
2. Introduction of Export Commodities (出口商品介紹)
3. Proposing Exporting Business (主動(dòng)聯(lián)系出口業(yè)務(wù))
4. Transmitting Business Relations (轉(zhuǎn)辦業(yè)務(wù)關(guān)系)
5. Sales (推銷)
Chapter Three Letter Kinds (信函的種類)
1. Main Points of Applying a Trade (申請(qǐng)交易的要點(diǎn))
2. Inquiry (詢盤(pán))
3. Offer (報(bào)盤(pán))
4. Counter Offer (還價(jià))
5. A Letter of Acceptance (承諾函)
6. A Letter of Order (訂貨函)
7. Accepting a Letter of Order (接受訂單)
8. Insurance (保險(xiǎn))
9. Shipment (裝運(yùn))
10. Payment (支付)
11. Claim (索賠)
12. Settlement of a Claim （同意理賠）
13. Agency (代理)
14. Sales Promotion (促銷)
Chapter Four Invitation (請(qǐng)柬)
1. Luncheon and Supper Invitation and Acknowledgement (午宴、晚宴的請(qǐng)柬及回柬)
2. Party Invitation and Acknowledgement (聚會(huì)請(qǐng)柬及回柬)
3. Dance Invitation and Acknowledgement (舞會(huì)請(qǐng)柬及回柬)
4. An Invitation of a Wedding (婚禮請(qǐng)柬)
5. An Invitation of an Export Commodities Fair (出口商品交易會(huì)請(qǐng)柬)
6. An Invitation of the Ceremony of the Founding of the Institute (邀請(qǐng)參加校慶典禮的請(qǐng)柬)
7. An Invitation of an Inauguration of an Industrial Exhibition (邀請(qǐng)參加工業(yè)展覽會(huì)的請(qǐng)柬)
Chapter Five Ordinary Official Document (普通公文)
Section 1 Format of Contract (合同格式)
Section 2 Memorandums (備忘錄)
1. Notification Memo (通知函)
2. Policy Memo (政策函)
3. Recommendation Memo (建議函)
Section 3 A Letter of Introduction (介紹信)
Chapter Six Advertisement (廣告)
1. Inquiries about Advertising (詢登廣告)
2. Recommending Business Lines or Services on the Paper (業(yè)務(wù)介紹)
Chapter Seven Notice and Proclamation (通知、通告)
Section 1 Notice （通知）
1. Business Notice (商業(yè)通告)
2. Notice of Change of Name (更名通告)
3. Relocation Notice (遷址通告)
4. Opening Notice (開(kāi)業(yè)通告)
5. Notice of Invitation for Bids (招標(biāo)通告)
6. Notice of Opening an Exhibition (舉辦展覽會(huì)通告)
Section 2 Ordinary Notice （普通通知）
1. An Ordinary Notice (普通通知)
2. Notice about a Report Meeting (舉辦報(bào)告會(huì)通知)
3. Meeting Notice (召開(kāi)會(huì)議通知)
4. Notice of an Open Class (舉行公開(kāi)課通知)
5. Notice about a Visit (參觀活動(dòng)通知)
Section 3 Notices （公告）
1. Lost （遺失啟事）
2. Found (招領(lǐng)啟事)
3. Corrections (更正啟事)
4. Notice of Soliciting Opinions from the Readers (征求意見(jiàn)通知)
5. Receptionists Wanted (招聘接待員)
6. Bewaring of Imitation (警告假冒)
Section 4 Proclamation （公告）
1. Proclamation of Election Results (選舉結(jié)果公告)
2. Press Communique (新聞公告)
3. Proclamation of Appointment (任命公告)
Chapter Eight A Letter of Applying for a Job, Resume and Visiting Cards (求職信、簡(jiǎn)歷和名片)
Section 1 Letters of Applying for a Job （求職信）
Section 2 Resume (簡(jiǎn)歷)
1. Resume of Applying for a Job (求職簡(jiǎn)歷)
2. Resume in Functional Format (功能式簡(jiǎn)歷)
3. English Personal Details for Application (英文申請(qǐng)表個(gè)人信息)
Section 3 Certificate and Letters of Recommendation (證書(shū)與推薦信)
1. Resume Certificate (簡(jiǎn)歷證書(shū))
2. Schooling Record Certificate (學(xué)歷證書(shū))
3. Graduation Certificate (畢業(yè)證書(shū))
4. Letters of Recommendation (推薦信)
Section 4 Cards (名片)
1. Ordinary Cards (普通名片)
2. Greeting Cards (賀卡)
3. Cards with Accompanying Gift （贈(zèng)物卡片）
參考答案