松下幸之助傳：日本松下電器創(chuàng)始人

序言
Preface
第一章 坎坷的童年
Chapter 1 Childhood Full of Frustrations
1.火盆店學(xué)徒
The Apprentice of Heating Stove Shop
2.做一名“賽車手”
To be A “Racer”
3.父親的希望
Father's Hopes

第二章 與電器事業(yè)結(jié)緣
Chapter 2 Attached to the Electrical Business
1.進(jìn)入電器界
Live His Part in the Electrical Sector
2.小小正式工
A Little Official Worker
3.學(xué)業(yè)、婚姻、事業(yè)有條不紊
Orderly School Work， Marriage and Career Life

第三章 事業(yè)的起步
Chapter 3 The Start of Business
1.從一百日元做起
Start from 100 Yen
2.第一桶金
The First Pot of Gold
3.有驚無險(xiǎn)
Near Misses
4.順應(yīng)時(shí)代潮流
Conforming to the Trend of the Times

第四章 從不景氣中尋找生機(jī)
Chapter 4 In Search for Business Opportunity from the Downturn
1.信譽(yù)重于生命
Credibility is Important than Life
2.員工很重要
The Staff is very Important
3.對(duì)經(jīng)濟(jì)不景氣的思考
Thinking to Economic Downturn
4.最好的收音機(jī)問世了
The Best Radios come out
5.定價(jià)的秘密
The Secret of Price Fixing

第五章 戰(zhàn)后重生
Chapter 5 Post-war Rebirth
1.戰(zhàn)時(shí)的企業(yè)經(jīng)營(yíng)策略
The Business Strategy in Wartime
2.最值得學(xué)習(xí)的經(jīng)營(yíng)方針
The Most Worthy Operating Principles
3.戰(zhàn)后重生
Post-war Rebirth
4.不向命運(yùn)屈服
Not Succumb to the Fate

第六章 開辟新天地
Chapter 6 Break New Ground
1.企業(yè)的新發(fā)展
The New Development
2.走向世界
Advance towards World
3.調(diào)整經(jīng)營(yíng)結(jié)構(gòu)
Adjust the Management Structure
4.五年計(jì)劃
The Five-year Plan

第七章功成名就
Chapter 7 An Outstanding Fame
1.退休了！
Retired
2.人生哲學(xué)
Life Philosophy
3.經(jīng)營(yíng)哲學(xué)
Business Philosophy

附錄
Appendix
松下幸之助生平
Matsushita Kōnosuke Chronology
松下幸之助年表
Matsushita Kōnosuke Chronology