現代商務英語閱讀教程（下）

定　價：￥36.00

作　者：	李全福，李永寧編
出版社：	天津大學出版社
叢編項：	新曙光現代商務英語系列教材
標　簽：	暫缺

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ISBN：	9787561837924	出版時間：	2011-11-01	包裝：	平裝
開本：	16開	頁數：	244	字數：

內容簡介

　　《新曙光現代商務英語系列教材：現代商務英語閱讀教程（下）》以《高職高專教育英語課程教學基本要求》、《全國國際商務英語考試大綱》等為依據編寫，堅持“應用為主，夠用為度”的編寫原則，突出體現系統(tǒng)性、針對性和實用性。本套教材由上、下兩冊組成，李全福、李永寧主編的《現代商務英語閱讀教程（下）》為下冊，以商務管理知識和綜合應用為主，由12個單元組成，內容涵蓋運營戰(zhàn)略、企業(yè)文化、人力資源管理、國際市場營銷、電子商務、資本融資、外匯市場、國際物流、國際貿易、跨文化溝通、改革與創(chuàng)新、知識產權。主要針對高等職業(yè)教育商務英語專業(yè)學生畢業(yè)后所從事的實際商務管理工作需要而編寫。《現代商務英語閱讀教程（下）》適合高等職業(yè)教育以及成人高等教育的商務英語專業(yè)和國際商務專業(yè)的學生使用，也可作為經貿類專業(yè)學生和外貿、商務管理工作者的參考資料。

作者簡介

暫缺《現代商務英語閱讀教程（下）》作者簡介

圖書目錄

Unit One Operations Strategy
Part One Theory
Text A Operations Strategyan Overview
Text B Competitive Priorities
Part Two Practice
Part Three Supplement
Four Steps to Find New Customers
Unit Two Corporate Culture
Part One Theory
Text A Culture：Your Environment for People at Work
Text B How Toyota Is Rejuvenating the Idea of Corporate Culture
Part Two Practice
Part Three Supplement
Create a Positive Corporate Culture
Unit Three Human Resource Management
Part One Theory
Text A Human Resource Management
Text B Performance Appraisal
Part Two Practice
Part Three Supplement
"Peter" and "Deborah" Are Top CEO Names
Unit Four International Marketing
Part One Theory
Text A Marketing
Text B Intemet Marketing
Part Two Practice
Part Three Supplement
Web Marketing Strategy
Unit Five Ecommerce
Part One Theory
Text A Electronic Commerce
Text B Online Shopping
Part Two Practice
Part Three Supplement
Soiling Online Can Create New Income Streams
Unit Six Financing
Part One Theory
Text A Corporate Finance
Text B Asian-Pacific Companies Take Equities Route to Refinance
Part Two Practice
Part Three Supplement
China's Banks in Drive to Boost Funds
Unit Seven Foreign Exchange Market
Part One Theory
Text A Foreign Exchange Market
Text B World Bank and IMF at Odds over Hot Money Flows
Part Two Practice
Part Three Supplement
The Dispute of the Exchange Rate between USA and China
Unit Eight International Logistics
Part One Theoryj
Text A Logistics
Text B Supply Chain Management
Part Two Practice
Part Three Supplement
DHL Signs EUR 17 mContract with Skanska
Unit Nine Intemarlonal Trade
Part One Theory
Text A Intemational Trade
Text B Economics of Free Trade
Part Two Practice
Part Three Supplement
Trade Barriers
Unit Ten Crosscultural Communication
Part One Theory
Text A Pbtential Hot Spots in Crosscultural Communication
Text B Crosscultural Solutions for International Business
Part Two Practice
Part Three Supplement
Communicating in a Diverse Workplace
Unit Eleven Improvement and Innovation
Part One Theory
Text A Business Process Improvement
Tlext B Business Innovation
Part Two Practice
Part Three Supplement
Innovation Can Reduce Impact of Global Crisis
Unit Twelve Intellectual Property
Part One Theory
Text A What Is Intellectual Property?
Text B Patent and／or Trademark That New Product
Part Two Practice
Part Three Supplement
US and UK Highlight Progress on Patents Cooperation