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會(huì)展英語·會(huì)展專業(yè)(第2版)

會(huì)展英語·會(huì)展專業(yè)(第2版)

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作 者: 雷兵,楊曉梅,黃妍妍 等編
出版社: 東北財(cái)經(jīng)大學(xué)出版社
叢編項(xiàng): 21世紀(jì)高職高專精品教材
標(biāo) 簽: 財(cái)經(jīng)類 高職高專教材 教材

ISBN: 9787565410574 出版時(shí)間: 2013-01-01 包裝: 平裝
開本: 16開 頁數(shù): 194 字?jǐn)?shù):  

內(nèi)容簡介

  《21世紀(jì)高職高專精品教材:會(huì)展英語·會(huì)展專業(yè)(第2版)》從情景對話入手,培養(yǎng)學(xué)生的英語聽說實(shí)際應(yīng)用能力。按會(huì)展行業(yè)工作流程的順序來設(shè)計(jì)編排內(nèi)容,涵蓋了會(huì)展業(yè)服務(wù)和管理的主要內(nèi)容。避免過于強(qiáng)調(diào)閱讀、詞匯、語法和翻譯的學(xué)習(xí),而是將職業(yè)技能的訓(xùn)練貫穿于英語學(xué)習(xí)中,使學(xué)習(xí)者感到明確的職業(yè)指向性?!?1世紀(jì)高職高專精品教材:會(huì)展英語·會(huì)展專業(yè)(第2版)》不僅可以作為中高等職業(yè)院校會(huì)展專業(yè)學(xué)生的教材,還可以作為有志從事會(huì)展工作的專業(yè)人士、管理人員、翻譯人員的參考資料。

作者簡介

暫缺《會(huì)展英語·會(huì)展專業(yè)(第2版)》作者簡介

圖書目錄

Unit 1 Preparation for Exhibition(展前)
Lesson One Brief Introduction to Conventions and Exhibitions
Section One:Lead in
Section Two:Speak and Act
Section Three:Intensive Reading
Section Four:Read More
Lesson Two Planning the Exhibition
Section One:Lead in
Section Two:Speak and Act
Section Three:Intensive Reading
Section Four:Read More
Lesson Three Exhibition Marketing
Section One:Lead in
Section Two:Speak and Act
Section Three:Intensive Reading
Section Four:Read More
Lesson Four Invitation
Section One:Lead in
Section Two:Speak and Act
Section Three:Intensive Reading
Section Four:Read More
Unit 2 At the Exhibition(展中)
Lesson One Receiving Clients
Section One:Lead in
Section Two:Speak and Act
Section ThFee:Intensive Reading
Section Four:Read More
Lesson Two Sales Presentation
Section One:Lead in
Section Two:Speak and Act
Section Three:Intensive Reading
Section Four:Read More
Lesson Three Business Negotiation
Section One:Lead in
Section Two:Speak and Act
Section Three:Intensive Reading
Section Four:Read More
Lesson Four Signing a Contract
Section One:Lead in
Section Two:Speak and Act
Section ThFee:Intensive Reading
Section Four:Read More
Lesson Five Organizing Activities
Section One:Lead in
Section Two:Speak and Act
Section Three:Intensive Reading
Section Four:Read More
Unit 3 Exhibition Follow-Up(展后)
Lesson One Follow-uD Businesses
Section One:Lead in
Section Two:Speak and Act
Section Three:Intensive Reading
Section Four:Read More
Lesson Two Exhibition Results Analysis
Section One:Lead in
Section Two:Speak and Act
Section Three:Intensive Reading
Section Four:Read More
Unit 4 Convention(會(huì)議)
Lesson One Booking a Meeting
Section One:kad in
Section Two:Speak and Act
Section Three:Intensive Reading
Section Four:Read More
Lesson Two Preparation for International Convention
Section One:Lead in
Section Two:Speak and Act
Section Three:Intensive Reading
Section FoLlr:Read More
Lesson Three Opening and Closing Ceremony
Section One:Lead in
Section Two:Speak and Act
Section Three:Intensive Reading
Section Four:Read More
Lesson Four Notice
Section One:Lead in
Section Two:Speak and Act
Section Three:Intensive Reading
Section Four:Read More
附錄1 主要國際會(huì)議、展覽行業(yè)組織
附錄2 會(huì)展詞匯與術(shù)語
主要參考文獻(xiàn)
練習(xí)參考答案

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