國際貿易核心英文教程

定　價：￥35.00

作　者：	郗婷婷編
出版社：	中國電力出版社
叢編項：	普通高等教育"十二五"規(guī)劃教材
標　簽：	大學英語外語學習

購買這本書可以去

京東 (￥29.90)

ISBN：	9787512347908	出版時間：	2014-01-01	包裝：	平裝
開本：	16開	頁數：	300	字數：

內容簡介

　　《國際貿易核心英文教程/普通高等教育“十二五”規(guī)劃教材》共分8個單元，主要內容包括國際貿易概論、國際貿易理論、經濟全球化與區(qū)域經濟一體化、跨國公司與對外直接投資、國際營銷、國際貿易政策、中國主要貿易伙伴、環(huán)境貿易等?！秶H貿易核心英文教程/普通高等教育“十二五”規(guī)劃教材》采用雙語形式，旨在幫助高等院校國際經濟與貿易專業(yè)的學生以及從事國際貿易的專業(yè)人士了解并掌握國際貿易方面的基本理論和核心技能，著力培養(yǎng)其在英文語境下閱讀國際貿易相關文章、實踐操作外貿流程的能力。在教材的結構編排設計中，每個單元的內容設計為新聞導入、學習目標、正文、詞匯及相關專業(yè)詞匯、補充閱讀、課后習題、國際貿易實務案例。此外，教材的最后編寫了總詞匯以及各單元練習題答案，方便讀者自學和查閱。這樣的結構設計融合了知識的專業(yè)性與拓展性，極大豐富了教材的信息量和實用性。．《國際貿易核心英文教程/普通高等教育“十二五”規(guī)劃教材》可作為普通高等院校國際經濟與貿易專業(yè)教材，也可作為相關專業(yè)人員的參考用書。

作者簡介

　　郗婷婷，黑龍江工程學院經濟系，博士。主要從事國際經濟與貿易專業(yè)的教學和科研工作。主講國際貿易實務、外貿英文等課程，曾兩次作為指導教師帶領學生參加POCIB全國大學生外貿從業(yè)能力大賽并獲獎；在科研方面，至今共發(fā)表學術論文12篇，其中EI檢索3篇、ISTP檢索3篇，中文核心期刊6篇；參與省級科研課題3項，于2009年10月至今擔任黑龍江省國際貿易學會理事。

圖書目錄

前言
Topic One An Overview of International Trade
News Links
Learning Objectives
Text
1.1 Definitions
1.2 History of International Trade
1.3 Why do Countries Trade?
1.4 Trade and Globalization
Vocabulary
Related Terms
Follow-up Exercises
Supplementary Reading
Case for International Trade Practice
Topic Two Theories of International Trade
News Links
Learning Objectives
Text
2.1 Mercantilism
2.2 Absolute Advantage
2.3 Comparative Advantage
2.4 The factor proportions trade theory
2.5 The LeontiefTheory
2.6 Theoretical Challenges to Free Trade
Vocabulary
Related Terms
Follow-up Exercises
Supplementary Reading
Case for International Trade Practice
Topic Three Economic Integration
News Links
Learning Objectives
Text
3.1 Stages of Integration
3.2 European Integration
3.3 North American Economic Integration
3.4 ASEAN Free Trade Area （AFTA）
3.5 Asia-Pacific Economic Cooperation （APEC）
Vocabulary
Related Terms
Follow-up Exercises
Supplementary Reading
Case for International Trade Practice
Topic Four Multinational Corporations and FDI
News Links
Learning Objectives
Text
4.1 The Multinational Corporations Phenomenon
4.2 Foreign Direct Investment （FDI）
4.3 Markets Entry Modes of Multinational Corporations
Vocabulary
Related Terms
Follow-up Exercises
Supplementary Reading
Case for International Trade Practice
Topic Five International Marketing
News Links
Learning Objectives
Text
5.1 Marketing Research
5.2 Segmentation
5.3 Marketing Objectives and Strategy
5.4 Marketing Mix
5.5 Product Life Cycle
Vocabulary
Related Terms
Fol!ow-up Exercises
Supplementary Reading
Case for International Trade Practice
Topic Six Government Regulation of Trade
News Links
Learning Objectives
Text
6.1 Tariffs
6.2 Quotas
6.3 Export Subsidies
6.4 Embargoes
6.5 Product Standards
6.6 Anti-dumping
6.7 Export Promotion
Vocabulary
Related Terms
Follow-up Exercises
Supplementary Reading
Case for International Trade Practice
Topic Seven Trading Partners of China
News Links
Learning Objectives
Text
7.1 Trade with the European Union
7.2 Trade with the USA （Sino-US）
7.3 Trade with the Asia （Japan； Southeast Asia）
7.4 Trade with Africa
Vocabulary
Related Terms
Follow-up Exercises
Supplementary Reading
Case for International Trade Practice
Topic Eight Trade and the Environment
News Links
Learning Objectives
Text
8.1 Is Free Trade Anti-environment?
8.2 Is the WTO Anti-environment?
8.3 Global Environmental Challenges
Vocabulary
Related Terms
Follow-up Exercises
Supplementary Reading
Case for International Trade Practice
Appendix I Vocabulary
Appendix II Key to Exercises
Appendix III Abbreviations for International Trade
References