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商務(wù)英語教程:經(jīng)貿(mào)報刊選讀篇

商務(wù)英語教程:經(jīng)貿(mào)報刊選讀篇

定 價:¥49.00

作 者: 時秀梅 主編
出版社: 經(jīng)濟管理出版社
叢編項:
標 簽: 口語/生活實用英語 商務(wù)/職場英語 外語

ISBN: 9787509631218 出版時間: 2014-05-01 包裝:
開本: 頁數(shù): 字數(shù):  

內(nèi)容簡介

  《商務(wù)英語教程(經(jīng)貿(mào)報刊選讀篇十二五高等院校商務(wù)英語專業(yè)精品教材)》稿共50單元,內(nèi)容涵蓋企業(yè)和社會、產(chǎn)品、營銷、生產(chǎn)管理、人力資源管理、財務(wù)管理、電子商務(wù)、國際貿(mào)易等諸多領(lǐng)域,針對閱讀中的難點,每單元結(jié)尾有Notes(注釋)加以說明,便于讀者掌握工商詞匯和術(shù)語。本書稿可供高校工商管理、涉外經(jīng)濟貿(mào)易及商務(wù)英語等專業(yè)使用,也可作為英語專業(yè)的閱讀教材,幫助學生獲取企業(yè)運作和國際貿(mào)易等知識。

作者簡介

  時秀梅,遼寧大連人,1974年生,大連外國語大學應(yīng)用英語學院副教授、經(jīng)濟學博士。1996年畢業(yè)于遼寧師范大學外國語學院英語語言文學專業(yè),獲文學學士學位;2007年獲東北財經(jīng)大學經(jīng)濟學碩士學位;2008年考入中央財經(jīng)大學商學院攻讀跨國公司管理專業(yè)博士學位,師從著名學者王巾英教授,主修跨國公司管理、中國涉外經(jīng)濟理論與政策研究;2009年11月至2011年11月獲國家留學基金委資助在美國加州大學歐文分校(UniversityofCaliforniaIrvine)做訪問學者,主要研修跨國企業(yè)的跨文化管理;2012年6月獲中央財經(jīng)大學經(jīng)濟學博士學位。自1996年參加工作以來,一直在高校從事與商務(wù)英語專業(yè)相關(guān)課程的教學和科研工作。主要研究方向為跨國公司跨文化管理、企業(yè)文化、商業(yè)廣告語言修辭等。目前已在《中國管理科學》、《科研管理》、InternationalJournalofBusinessandMarlagenlent等國內(nèi)外學術(shù)期刊發(fā)表論文35篇;主編或副主編《國際金融理論與實務(wù)》、《投資銀行學》、《投資銀行業(yè)務(wù)》、《商務(wù)交際英語口語——商務(wù)交流篇》、《商務(wù)交際英語口語——商戰(zhàn)實務(wù)篇》、《管理學》等教材及教輔書籍共18本;出版《荷蘭建筑師作品集》、《150全球最佳住宅設(shè)計》等譯著4部;主持或參與國家級和省部級教研與科研項目共8項。

圖書目錄

Unit 1  The Great Austerity Shell Game Unit 2  Joining the 500 Club Unit 3  The Home Buying Process for First Time Buyers Unit 4  China Prepares to Liberalise Finance as Hedge Funds and Estate Agents Salivate Unit 5  Does UK Need to Restrict Credit to Avoid More Boom and Bust? Unit 6  Promoting Trade in All Possible Ways Unit 7  Managing Global Millennials: Put Your Stereotypes Aside Unit 8  YouTube Triggers Comments Debate as It Alters Policy Unit 9  The Best Time to Buy This Year Unit 10  Why Bluetooth Use Is on the Rise Unit 11  Davos Faces Up to Weak Growth and Rising Inequality Unit 12  Did Obama Lie About Healthcare Reform or Just Omit a Cmcial Detail? Unit 13  The Housing Dilemma Unit 14  How Big Data Is Changing the Cost of Insurance Unit 15  Online Auctions: How to Get the Best Deals Unit 16  Fear Fades as Stocks Rally Unit 17  Real Economy Faces Real Challenges Unit 18  More Investment, More Woes? Unit 19  Online Shopping Gala Sets Records Unit 20  China Is Reaching Its Tipping Point Unit 21  Make-R-Yourself: The Rise of the Micro-Manufacturers Unit 22  A Lesson from Germany: What Lies Behind Its Manufacturing Success Unit 23  UK Looks Ill-Prepared If a Global Currency War Breaks Out Unit 24  2013 Has Been Another Horrible Year for Hedge Funds Unit 25  Bitcoin: The Future of Money or Flash in the Pan? Unit 26  Charter Takes Rejected Time Warner Cable Bid to Investors Unit 27  Growth-Stock Investing: Lessons from the Pros Unit 28  What Can We Learn from the Depression? Unit 29  Silk Road Resurrection Unit 30  Why the I% Should Pay Tax at 80% Unit 31  An Economic Boost Unit 32  China Can't Be a Global Innovation Leader Unless It Does These Unit 33  Unthinkable? Five Radical Ways to Stop the Economic Slump Unit 34  How Gadget Accessory-Makers Must Battle for Orders Unit 35  Hydrogen: The Car Fuel of the Future? Unit 36  Investors Look to Japan After Decades in the Doldrums Unit 37  Make the Most of a Polarizing Brand Unit 38  Post-Crash Economics: Some Common Fallacies About Austerity Unit 39  Sowing the Seeds of Sustained Growth Unit 40  The Coming Changes Unit 41  The Solution That Cannot Be Named Unit 42  Time to Reduce Dollar's Hold Unit 43  Why Printing Money Is a Fool's Paradise Unit 44  Why the World's Technology Giants Are Investing in Africa Unit 45  Why This Earnings Season Is So Critical for Stocks Unit 46  Ways Mutual Fund Investing Is Different Now Unit 47  Swiss Divided as 1 : 12 Executive Pay Referendum Nears Unit 48  China Trade Forecast Report-HSBC Global Connections Unit 49  Deflation Fears Stalk Eurozone as Spain Reports Fall in Prices Unit 50  How Do Game Companies Share Massive Files? Bibliography  

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