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經(jīng)濟管理專業(yè)英語

經(jīng)濟管理專業(yè)英語

定 價:¥29.80

作 者: 曾芳芳 主編
出版社: 中國農(nóng)業(yè)出版社
叢編項:
標 簽: 商業(yè)英語 外語 行業(yè)英語

ISBN: 9787109201828 出版時間: 2015-03-01 包裝:
開本: 頁數(shù): 字數(shù):  

內(nèi)容簡介

  全球經(jīng)濟一體化背景下,英語日益成為經(jīng)濟管理 領域里各個專業(yè)的重要工具,對應用型人才培養(yǎng)目標 的實現(xiàn)顯得尤為重要?!督?jīng)濟管理專業(yè)英語》綜合吸 收和借鑒國內(nèi)外經(jīng)典經(jīng)濟管理類英語教材編寫框架的 合理性,力求展示一個廣義的經(jīng)濟管理專業(yè)英語教學 體系,并積極將專業(yè)教學與現(xiàn)實世界的經(jīng)濟管理發(fā)展 相融合,提升經(jīng)濟管理專業(yè)學生英語素養(yǎng)。本教材共10章,主要圍繞管理學基礎、經(jīng)濟學基 礎、工商管理、旅游管理、財務管理、人力資源管理 、公共管理、農(nóng)村區(qū)域發(fā)展、國際經(jīng)濟與貿(mào)易和中國 經(jīng)濟與管理發(fā)展展望方面展開。每章精選3~4篇重要 專業(yè)領域的課文,文中插入擴展知識和前沿發(fā)展等內(nèi) 容,文后配有重要詞匯、章節(jié)總結、擴展閱讀、精選 案例、討論題和課文翻譯等內(nèi)容,以供進一步學習使 用。本教材不僅適合于應用型人才課堂教學,也適合 非經(jīng)濟管理類學生、有關部門經(jīng)濟管理人員及相關興 趣愛好者使用。全書由曾芳芳負責草擬編寫大綱。

作者簡介

暫缺《經(jīng)濟管理專業(yè)英語》作者簡介

圖書目錄

前言
Chapter 1  Fundamentals of Management
  Introduction
  Lesson 1  What Skills and Competencies Do Successful Managers Possess?
  Lesson 2  Building Trust.. The Essence of Leadership
  Lesson 3  Management by Objectives
  Lesson 4  How Do You Create a Learning Organization?
Chapter 2  Fundamentals of Economics
  Introduction
  Lesson 1  How Individuals Make Decisions
  Lesson 2  What's Wrong with Price Gouging?
  Lesson 3  What the World Must Do to Kickstart growth?
Chapter 3  Business Administration
  Introduction
  Lesson 1  Types of Organizational Strategies
  Lesson 2  Supply Chain Management Using Internet Technologies
  Lesson 3  Organization Culture in MNCs
Chapter 4  Tourism Management
  Introduction
  Lesson 1  Go out to See the World
  Lesson 2  Hotel Management
  Lesson 3  Utilization and Conservation of the Tourism Resources
Chapter 5  Financial Management
  Introduction
  Lesson 1  The Cash Flow Cycle
  Lesson 2  The Balance Sheet
  Lesson 3  Financial Instruments and Markets
Chapter 6  Human Resource Management
  Introduction
  Lesson 1  Activities of HR Department
  Lesson 2  The Human Resource Recruitment
  Lesson 3  Motivating Workers
Chapter 7  Public Management
  Introduction
  Lesson 1  Three Big Questions in Public Management
  Lesson 2  What Is the Policy Cycle7
  Lesson 3  Community Participation
  Lesson 4  E-Government in China
Chapter 8  Rural Areas Development
  Introduction
  Lesson 1  Governmental Support to Agriculture
  Lesson 2  Promoting Rural Economic Development
  Lesson 3  Developing Modern Agriculture
Chapter 9  International Economics and Commerce
  Introduction
  Lesson 1  Function of International Trade
  Lesson 2  Why Nations Protect Their Industries
  Lesson 3  What's the Job of Export Department?
Chapter 10  Development and Prospect of Chinese Economy and Management
  Introduction
  Lesson 1  Huawei. Seeking Its Own Path
  Lesson 2  The Sino-dependeney Index. Declaration of Chin-dependence
  Lesson 3  China's Economy, Speed Isn't Everything
Reference

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