視覺創(chuàng)意A-Z

定　價：￥89.00

作　者：	[英] 約翰·恩格迪沃著；李彥玲譯
出版社：	北京美術(shù)攝影出版社
叢編項：
標　簽：	設計設計理論藝術(shù)

購買這本書可以去

ISBN：	9787805018836	出版時間：	2016-07-01	包裝：	平裝
開本：	16開	頁數(shù)：	216	字數(shù)：

內(nèi)容簡介

　　本書涵蓋了眾多廣告活動、海報、書籍和雜志封面以及插圖的優(yōu)秀范例，以英文字母A—Z為編排順序，選擇了眾多在創(chuàng)意領域具有突出表現(xiàn)的想法，每個條目都是一個創(chuàng)意的起點或者想象的靈感源泉。本書旨在幫助讀者釋放創(chuàng)造力，保證讀者在尋求創(chuàng)意時不必再盯著白紙或空空如也的屏幕，幫助讀者創(chuàng)造出偉大的作品。本書是引導設計系學生和專業(yè)人士解決創(chuàng)意難題必不可少的一本書。

作者簡介

　　約翰·恩格迪沃，格羅斯特郡大學攝影-編輯和廣告課程的學科帶頭人，并榮獲了教學獎學金。他曾是倫敦藝術(shù)大學中央圣馬丁學院攝影系主任，教授圖片設計課程達10年之久。還曾在上海東華大學萊佛士國際設計學院講學。他也是《國際攝影藝術(shù)教程》一書的作者，至今已出版過4部攝影藝術(shù)著作。

圖書目錄

前言
什么是偉大的創(chuàng)意？ ......................................... 7
解決創(chuàng)意簡報的策略 ......................................16
從事創(chuàng)意 ................................................................24
A
Art
藝術(shù) ..........................................................................26
B
Building a bigger picture
建構(gòu)宏觀圖像 ......................................................30
C
Caricature
諷刺漫畫 ................................................................33
Clichés seen afresh
老調(diào)彈出新意 ......................................................35
Colour
顏色 ..........................................................................36
Counter-intuition
反直覺 .....................................................................38
Creative collisions
創(chuàng)意沖擊 ................................................................40
Cryptic communication
密碼溝通 ................................................................44
D
Digitality
數(shù)字化 .....................................................................46
Dreams and daydreams
夢與白日夢 ...........................................................50
E
Expressions visualized
視覺化呈現(xiàn) ...........................................................52
Eyes
眼睛 ..........................................................................56
F
Familiar but seen afresh
熟悉而又新鮮 ......................................................60
Finding ideas?
尋找創(chuàng)意 ................................................................62
Flags
旗幟 ..........................................................................64
Fusion
融合 ..........................................................................68
G
Garage genius
車庫天才 ................................................................69
H
Hands
手 ...............................................................................72
Happy accidents
意外之喜 ................................................................76
Hidden messages
隱藏的信息 ...........................................................78
Humour
幽默 ..........................................................................81
I
Icons
偶像 ..........................................................................82
Illusion
錯覺 ..........................................................................86
Irony
反諷 ..........................................................................90
J
Juxtaposition
并列 ..........................................................................92
K
Knowledge
知識 ..........................................................................96
L
Laughter
笑 ...............................................................................98
M
Making faces
做鬼臉 ...................................................................100
Making maps
繪制地圖 ..............................................................106
Materials
材料 ........................................................................110
Maths
數(shù)學 ........................................................................114
Mirror, mirror
魔鏡，魔鏡 .........................................................118
Movies
電影 ........................................................................120
Museums
博物館 ...................................................................124
Music
音樂 ........................................................................126
N
Nature
大自然 ...................................................................128
O
One thing looks like another
相似事物 ..............................................................130
P
Photographs
照片 ........................................................................136
Photography
攝影 ........................................................................137
Phototypography
照片排版 ..............................................................142
Places of worship
宗教場所 ..............................................................148
Puns
雙關(guān)語 ...................................................................149
Q
Questions
質(zhì)問 ........................................................................151
R
Reinvention
再創(chuàng)造 ...................................................................152
Rescaling
改變大小 ..............................................................154
Reversing problems
逆向思考 ..............................................................157
S
Satire
諷刺 ........................................................................159
Science
科學 ........................................................................160
Sensations
感覺 ........................................................................162
Shadows
影子 ........................................................................164
Shock
震撼 ........................................................................168
Signs
標志 ........................................................................170
Silhouettes
剪影 ........................................................................172
Sketchbooks and scrapbooks
素描本和剪貼簿 ..................................................176
So bad it’s good
壞到極致便是好 .................................................178
Surprise
驚奇 ........................................................................182
Symbols
象征 ........................................................................183
T
Tension between words and images
文字與畫面之間的張力 .......................................186
Torn images
撕裂的圖像 ...........................................................189
Travel
旅行 ........................................................................190
Type
字體 ........................................................................193
U
Unexpected venues
意外的舞臺 .........................................................196
V
Visual metaphors
視覺隱喻 ..............................................................201
W
Word of mouth
口口相傳 ..............................................................203
Wordplay
文字游戲 ..............................................................206
X
X-rays
X光 .........................................................................208
Y
You! (put yourself in it)
你！（把你自己放進去） ..........................210
Z
Zeitgeist
時代思潮 ..............................................................211
圖片版權(quán) ..............................................................212