可穿戴設(shè)備：移動的智能化生活

第1 章 前世今生，可穿戴設(shè)備一見傾心 ·································· 1 1.1 可穿戴設(shè)備是什么 ························································2 1.1.1 可穿戴設(shè)備的概念 ···············································2 1.1.2 可穿戴設(shè)備的特征 ···············································3 1.2 可穿戴設(shè)備的發(fā)展歷程 ···················································5 1.2.1 雛形：20 世紀(jì)60~70 年代 ····································5 1.2.2 起步：20 世紀(jì)80 年代~ 20 世紀(jì)末 ·························6 1.2.3 發(fā)展：21 世紀(jì)初至今 ···········································8 1.3 可穿戴設(shè)備的發(fā)展趨勢 ················································· 11 1.3.1　不斷創(chuàng)新的移動互聯(lián)網(wǎng)時(shí)代 ································· 11 1.3.2　健身設(shè)備將持續(xù)流行 ··········································12 1.3.3　更多形式和品牌將出現(xiàn) ·······································13 1.3.4　設(shè)計(jì)更強(qiáng)調(diào)時(shí)尚性 ·············································13 1.3.5　物聯(lián)網(wǎng)將與設(shè)備聯(lián)動 ··········································14 1.3.6　設(shè)備的價(jià)格將會下降 ··········································15 1.4 可穿戴設(shè)備的機(jī)遇與挑戰(zhàn) ··············································15 1.4.1　國外的機(jī)遇與挑戰(zhàn) ·············································16 1.4.2　國內(nèi)的機(jī)遇與挑戰(zhàn) ·············································18 第2 章 產(chǎn)業(yè)分析，處處皆有賺錢機(jī)會 ····································21 2.1 上游產(chǎn)業(yè)鏈：可穿戴設(shè)備的開始 ·····································22 2.1.1　傳感器：產(chǎn)業(yè)鏈的點(diǎn)金石 ····································22 2.1.2　芯片：產(chǎn)業(yè)鏈的重要基石 ····································29 2.1.3　柔性組件：主流顯示技術(shù) ····································35 2.1.4　電池：可穿戴設(shè)備的原動力 ·································37 2.1.5　非晶態(tài)合金：堅(jiān)硬的保護(hù)傘 ·································39 2.2 中游產(chǎn)業(yè)鏈：交互式解決方案 ········································41 可穿戴設(shè)備： 移動的智能化生活 2.2.1　電聲行業(yè)：歌爾聲學(xué) ··········································42 2.2.2　DMS 服務(wù)：環(huán)旭電子 ·········································43 2.2.3　語音技術(shù)：科大訊飛 ··········································44 2.2.4　高新科技：數(shù)碼視訊 ··········································45 2.2.5　麥克風(fēng)技術(shù)：共達(dá)電聲 ·······································47 2.2.6　無線通信：海能達(dá) ·············································48 2.2.7　RFID 廠商：達(dá)華智能 ·········································49 2.3 下游產(chǎn)業(yè)鏈：終端設(shè)備廠商和渠道 ··································50 2.3.1　終端設(shè)備廠商：國外和國內(nèi)公司 ···························50 2.3.2　3 大銷售渠道：電商、自有、實(shí)體店 ······················54 第3 章 運(yùn)動健身類，讓生命更有活力 ····································58 3.1 運(yùn)動健身類設(shè)備的市場分析 ···········································59 3.1.1　運(yùn)動健身類設(shè)備的主要現(xiàn)狀 ·································59 3.1.2　運(yùn)動健身類設(shè)備的兩大應(yīng)用 ·································60 3.1.3　運(yùn)動健身類設(shè)備的3 大缺陷 ·································60 3.2 運(yùn)動健身類產(chǎn)品代表——國外篇 ·····································61 3.2.1　Jawbone UP24 ·················································61 3.2.2　Garmin Vivofit ···················································65 3.2.3　Misfit Shine ······················································66 3.2.4　Withings Pulse O2 ·············································68 3.2.5　Nike Fuelband SE ·············································70 3.2.6　Fitbit 系列產(chǎn)品 ··················································72 3.2.7　Basis Carbon Steel ············································78 3.2.8 三星Gear Fit ····················································80 3.2.9　Ralph Lauren 智能T 恤衫 ···································81 3.2.10 Athos 智能運(yùn)動衣 ············································82 3.2.11 NuMetrex 智能運(yùn)動內(nèi)衣 ····································83 3.2.12 Sensoria 智能襪子 ··········································83 3.2.13 LifeBeam 智能自行車頭盔 ·································84 3.2.14　Arcus Motion 智能指環(huán) ·····································85 Ⅳ CONTENTS 目錄 3.3 運(yùn)動健身類產(chǎn)品代表——國內(nèi)篇 ·····································87 3.3.1　咕咚手環(huán) ·························································87 3.3.2　華為TalkBand B1 ··············································89 3.3.3　小米手環(huán) ·························································91 3.3.4　滕海體記憶手環(huán) ················································95 3.3.5　廣百思K1 ························································98 3.3.6　HTC 智能手環(huán)Grip ············································99 3.3.7　維銳Fineck 頸環(huán) ············································· 102 第4 章 醫(yī)療保健類，讓健康如影隨形 ·································· 105 4.1 移動醫(yī)療：打造無邊界醫(yī)療服務(wù) ··································· 106 4.1.1　市場分析：移動醫(yī)療發(fā)展趨勢預(yù)測分析 ················ 106 4.1.2　需求分析：人們對健康的關(guān)注度越來越高 ············· 108 4.1.3　供應(yīng)鏈分析：高新科技加云技術(shù)的結(jié)合 ·················111 4.1.4　阻礙分析：移動醫(yī)療各方面都不夠成熟 ················ 112 4.2 國外：踏上探索大數(shù)據(jù)醫(yī)療之路 ··································· 113 4.2.1　移動醫(yī)療的6 大商業(yè)模式 ·································· 114 4.2.2　移動醫(yī)療各類可穿戴設(shè)備 ·································· 132 4.3 國內(nèi)：一片亟待開采的廣闊市場 ··································· 138 4.3.1　移動醫(yī)療的市場規(guī)模 ········································ 138 4.3.2　移動醫(yī)療的5 大盈利模式 ·································· 139 4.3.3 移動醫(yī)療的主要產(chǎn)品 ········································ 142 4.3.4　我國移動醫(yī)療的阻礙 ········································ 149 4.4 未來：可穿戴設(shè)備開啟“智慧健康夢” ·························· 150 4.4.1　可穿戴設(shè)備與APP、云服務(wù)結(jié)合 ························· 151 4.4.2　可穿戴設(shè)備需順從用戶穿戴習(xí)慣 ························· 151 4.4.3　數(shù)據(jù)挖掘是醫(yī)療設(shè)備云服務(wù)核心 ························· 152 第5 章 社交娛樂類，讓生活更加精彩 ·································· 153 5.1 新機(jī)遇：可穿戴設(shè)備的大社交時(shí)代 ································ 154 5.1.1　市場分析：潛力無限的社交網(wǎng)絡(luò) ························· 154 Ⅴ 可穿戴設(shè)備： 移動的智能化生活 5.1.2　問題分析：社交化發(fā)展的5 大阻力 ······················ 155 5.2 智能眼鏡：進(jìn)一步定義用戶交互方式 ····························· 157 5.2.1　谷歌眼鏡 ······················································· 157 5.2.2　Vuzix M100 ···················································· 164 5.2.3　Telepathy One ················································ 164 5.2.4　SanDi Glass ··················································· 165 5.3　智能手表：手腕上的智慧時(shí)尚新生活 ····························· 166 5.3.1　Pebble Steel ·················································· 166 5.3.2　三星Galaxy Gear ············································ 167 5.3.3　Smart Watch3 ················································ 167 5.3.4　inWatch ························································· 168 5.4 多種結(jié)合方式：更好地完善社交生態(tài)圈 ·························· 170 5.4.1　穿戴社交游戲：新我Betwine ····························· 170 5.4.2　社交牛仔褲：Social Denim ································ 172 5.4.3　友誼手鐲：Mnemo ·········································· 172 5.4.4　情侶手環(huán)：Miss U ··········································· 173 5.4.5　導(dǎo)航鞋：Lechal··············································· 174 第6 章 寵物類穿戴，不可小覷的市場 ·································· 175 6.1 寵物類可穿戴設(shè)備市場分析 ········································· 176 6.1.1 市場：需求大而產(chǎn)品少 ····································· 176 6.1.2 技術(shù)：無壁壘且易實(shí)現(xiàn) ····································· 177 6.1.3 廠商：“曲線”占領(lǐng)市場 ·································· 177 6.2 寵物類可穿戴設(shè)備類型 ··············································· 177 6.2.1 跟蹤寵物們的健康 ··········································· 177 6.2.2 幫助用戶看護(hù)寵物 ··········································· 193 6.2.3 與寵物進(jìn)行互動 ·············································· 200 6.2.4 寵物也可以社交 ·············································· 202 6.3 國內(nèi)寵物可穿戴設(shè)備市場情況分析 ································ 205 6.3.1 商機(jī)：寵物市場不可小覷 ·································· 205 Ⅵ CONTENTS 目錄 6.3.2 創(chuàng)業(yè)：看準(zhǔn)方向不可心急 ·································· 206 第7 章 安全保護(hù)類，兒童、老年人好時(shí)尚 ···························· 208 7.1 兒童可穿戴設(shè)備市場分析 ············································ 209 7.1.1 市場預(yù)測 ······················································· 209 7.1.2 存在的問題 ···················································· 210 7.1.3 適用于兒童的可穿戴設(shè)備設(shè)計(jì) ···························· 213 7.2 兒童安全保護(hù)類可穿戴設(shè)備 ········································· 214 7.2.1 KidiZoom：世界第一款兒童智能手表 ··················· 214 7.2.2 LG KizON：追蹤你家孩子的實(shí)時(shí)位置 ·················· 215 7.2.3 FiLIP：智能手表形狀的“兒童手機(jī)” ·················· 217 7.2.4 Tinitell：寶寶專用的智能手表 ····························· 218 7.2.5 Sproutling：室內(nèi)感應(yīng)器+ 腳環(huán)+APP ·················· 219 7.2.6 Meet Owlet：用智能“神器”守護(hù)兒童安全 ·········· 220 7.2.7 360 兒童衛(wèi)士2：定位十分精準(zhǔn)的兒童手表 ··········· 220 7.2.8 騰訊兒童管家手環(huán)：微信也能看孩子 ··················· 222 7.2.9 糖貓兒童智能手表：把愛戴在手上 ······················ 224 7.2.10 邦邦熊：首款零資費(fèi)兒童定位手表 ····················· 227 7.3 老年人可穿戴設(shè)備市場分析 ········································· 228 7.3.1 老年用戶群體分析 ··········································· 229 7.3.2 適合老人的可穿戴設(shè)備設(shè)計(jì) ······························· 231 7.4 老年人安全保護(hù)類可穿戴設(shè)備 ······································ 232 7.4.1 Tempo：記錄老年人的日常生活 ························· 232 7.4.2 Ever There：可穿戴式醫(yī)療報(bào)警裝置 ···················· 232 7.4.3　CMA800BK：老年癡呆癥的看護(hù)者 ······················ 233 7.4.4 Aetrex Navistar：化定位設(shè)備于無形 ···················· 234 7.4.5 Active Protective：可穿戴的安全氣囊 ·················· 235 第8 章 可穿戴設(shè)備在新領(lǐng)域的應(yīng)用（上） ···························· 237 8.1 可穿戴設(shè)備與時(shí)尚碰撞 ··············································· 238 8.1.1 可穿戴將與時(shí)尚行業(yè)融為一體 ···························· 238 Ⅶ 可穿戴設(shè)備： 移動的智能化生活 8.1.2 可穿戴時(shí)尚產(chǎn)品 ·············································· 239 8.2 可穿戴設(shè)備與汽車結(jié)合 ··············································· 246 8.2.1 汽車行業(yè)狀況 ················································· 246 8.2.2 可穿戴設(shè)備與汽車聯(lián)合的應(yīng)用 ···························· 250 8.3 智能家居市場分析 ····················································· 256 8.3.1　國外智能家居市場發(fā)展現(xiàn)狀 ······························· 256 8.3.2 國內(nèi)智能家居市場發(fā)展現(xiàn)狀 ······························· 260 8.3.3 智能家居產(chǎn)業(yè)發(fā)展瓶頸 ····································· 262 8.3.4 智能家居普及應(yīng)用對策 ····································· 264 8.3.5 智能家居主要應(yīng)用領(lǐng)域 ····································· 266 第9 章 可穿戴設(shè)備在新領(lǐng)域的應(yīng)用（下） ···························· 273 9.1 可穿戴設(shè)備與職場應(yīng)用 ··············································· 274 9.1.1 可穿戴設(shè)備的職場應(yīng)用市場情況 ························· 274 9.1.2　可穿戴設(shè)備在職場應(yīng)用中的功能 ························· 275 9.1.3 可穿戴設(shè)備的職場應(yīng)用 ····································· 276 9.2 可穿戴設(shè)備與移動支付 ··············································· 280 9.2.1 移動支付的發(fā)展情況 ········································ 280 9.2.2 可穿戴支付產(chǎn)品 ·············································· 282 9.3 可穿戴設(shè)備與廣告行業(yè) ··············································· 287 9.3.1 可穿戴設(shè)備作為廣告?zhèn)鞑ッ浇榈膬?yōu)勢 ··················· 288 9.3.2 可穿戴設(shè)備廣告的挑戰(zhàn) ····································· 289 9.3.3 可穿戴設(shè)備的廣告產(chǎn)品 ····································· 290 9.4 可穿戴設(shè)備的減肥市場 ··············································· 291 9.4.1 減肥市場基本情況 ··········································· 291 9.4.2 減肥可穿戴設(shè)備產(chǎn)品 ········································ 292 第10 章 破冰突圍，新的投資機(jī)會 ······································· 296 10.1 可穿戴設(shè)備發(fā)展一覽 ················································ 297 Ⅷ CONTENTS 目錄 10.2 投資環(huán)境分析 ························································· 300 10.2.1 宏觀經(jīng)濟(jì)運(yùn)行環(huán)境分析 ·································· 300 10.2.2 國內(nèi)經(jīng)濟(jì)運(yùn)行環(huán)境的利弊分析 ························· 304 10.3 政策法規(guī)分析 ························································· 308 10.3.1 可穿戴設(shè)備相關(guān)的產(chǎn)業(yè)政策 ···························· 308 10.3.2 相關(guān)產(chǎn)業(yè)政策影響 ········································ 310 10.4 可穿戴設(shè)備產(chǎn)業(yè)投資概況 ·········································· 311 10.4.1 可穿戴技術(shù)投資年度變化趨勢 ························· 311 10.4.2 可穿戴設(shè)備及其生態(tài)系統(tǒng)的成長 ······················ 314 10.4.3 配套技術(shù)為可穿戴設(shè)備提供有力支撐 ················ 319 10.5 可穿戴設(shè)備及配套技術(shù)投資案例 ································· 323 10.5.1　Jawbone ···················································· 323 10.5.2 Oculus VR ·················································· 323 10.5.3 Leap Motion ················································ 324 10.5.4 Pebble Technology ······································· 324 10.5.5 Zepp ························································· 325 10.5.6 Thalmic Labs ·············································· 325 10.5.7 Revision Military ·········································· 326 10.5.8 InteraXon ··················································· 327 10.5.9 Novasentis ················································· 327 10.5.10 Filip Technologies ······································· 328 10.5.11　南京物聯(lián) ··················································· 328 10.5.12 云知聲 ····················································· 329 10.5.13 咕咚網(wǎng) ····················································· 329 10.5.14 九安醫(yī)療 ·················································· 330 10.5.15 蟻視科技 ·················································· 331 10.5.16 樂源數(shù)字 ·················································· 331