國家標(biāo)準(zhǔn)指導(dǎo)下的商務(wù)英語專業(yè)建設(shè)

定　價：￥59.90

作　者：	劉白玉，包芳
出版社：	外語教學(xué)與研究出版社
叢編項(xiàng)：
標(biāo)　簽：	口語/生活實(shí)用英語商務(wù)/職場英語外語

購買這本書可以去

ISBN：	9787513566698	出版時間：	2015-11-01	包裝：	平裝
開本：	16開	頁數(shù)：	368	字?jǐn)?shù)：

內(nèi)容簡介

　　《國家標(biāo)準(zhǔn)指導(dǎo)下的商務(wù)英語專業(yè)建設(shè)》為第十一屆全國國際商務(wù)英語研討會的優(yōu)秀論文匯編，包括商務(wù)英語學(xué)科理論建設(shè)與跨文化研究、商務(wù)英語專業(yè)人才培養(yǎng)研究、商務(wù)英語專業(yè)課程體系研究、商務(wù)英語師資隊(duì)伍建設(shè)研究、商務(wù)英語專業(yè)教材/測試與評價/翻譯研究等五大板塊。這些論文圍繞《高等學(xué)校商務(wù)英語專業(yè)本科教學(xué)質(zhì)量國家標(biāo)準(zhǔn)》，為商務(wù)英語專業(yè)建設(shè)與發(fā)展的各個方面提供建議與指導(dǎo)，體現(xiàn)了我國商務(wù)英語教育發(fā)展的新方向、反映了學(xué)科發(fā)展的前沿動態(tài)，為商務(wù)英語專業(yè)的進(jìn)一步發(fā)展提供了有益的參考，也為商務(wù)英語教師、學(xué)生及研究人員的研究思路提供了參考。

作者簡介

　　劉白玉，教授，山東工商學(xué)院大外部主任，全國商務(wù)英語研究會副理事長，山東省商務(wù)英語專業(yè)委員會會長。主要研究領(lǐng)域?yàn)樯虅?wù)英語翻譯，曾發(fā)表論文多篇，并出版《商務(wù)英語》等教材。包芳，山東工商學(xué)院外國語學(xué)院教師，主要講授商務(wù)英語。

圖書目錄

商務(wù)英語學(xué)科理論建設(shè)與跨文化研究商務(wù)英語教育：國家需求和學(xué)校使命······································································葉興國 2商務(wù)英語研究的主題、本體與目標(biāo)··········································································呂世生 12我國商務(wù)英語教育政策與規(guī)劃的百年流變······························································莫再樹 22跨文化交際研究：從本質(zhì)主義到批判現(xiàn)實(shí)主義······················································馮海穎 34概念整合理論框架下隱喻意義建構(gòu)的認(rèn)知機(jī)制解析··············································王瑞昀45商務(wù)英語專業(yè)主體與學(xué)科研究對象··········································································張武保 52《商務(wù)英語研究》評價································································································李安興61應(yīng)用體裁分析與國際商務(wù)英語教學(xué)··········································································張曉慧 68利用影視實(shí)踐教學(xué)促進(jìn)商務(wù)英語學(xué)科建設(shè)··································嚴(yán) 俊廖國強(qiáng) 張禮貴 80跨文化交際視角下的商務(wù)英語課程設(shè)置探討············································黃志華董慧 86商務(wù)英語專業(yè)學(xué)生的能力模型構(gòu)建：基于可雇傭性視角的一個分析框架··································································時秀梅 97商務(wù)英語專業(yè)人才培養(yǎng)研究知識建構(gòu)模式在商務(wù)英語專業(yè)教學(xué)中的實(shí)證研究················································雷春林 106基于商務(wù)文本體裁公司簡介的漢英翻譯手段和運(yùn)用············································周慶華 115商務(wù)英語教學(xué)中多模態(tài)話語模態(tài)的協(xié)同及教學(xué)模式研究······················張杰李科 121商務(wù)英語復(fù)合式人才培養(yǎng)機(jī)制研究···························································顧維忱張軍英 128文化智力：中國大學(xué)生跨文化能力研究的新視角··································馬鑫蘇敏 135商務(wù)英語專業(yè)課程體系研究商務(wù)英語課程設(shè)置中剛?cè)嵯酀?jì)的平衡與發(fā)展策略················································曹德春 144中外上市公司年報(bào)中《主席報(bào)告書》的體裁分析················································申甜 151基于需求分析的專業(yè)實(shí)習(xí)對優(yōu)化商務(wù)英語課程設(shè)置的實(shí)證研究························································································吳斯丹 163商務(wù)英語本科專業(yè)學(xué)生感知課程需求的調(diào)查分析················································俞建耀 179商務(wù)英語專業(yè)本科畢業(yè)論文改革探索················