國家標準指導下的商務英語專業(yè)建設

定　價：￥59.90

作　者：	劉白玉，包芳
出版社：	外語教學與研究出版社
叢編項：
標　簽：	口語/生活實用英語商務/職場英語外語

購買這本書可以去

ISBN：	9787513566698	出版時間：	2015-11-01	包裝：	平裝
開本：	16開	頁數(shù)：	368	字數(shù)：

內容簡介

　　《國家標準指導下的商務英語專業(yè)建設》為第十一屆全國國際商務英語研討會的優(yōu)秀論文匯編，包括商務英語學科理論建設與跨文化研究、商務英語專業(yè)人才培養(yǎng)研究、商務英語專業(yè)課程體系研究、商務英語師資隊伍建設研究、商務英語專業(yè)教材/測試與評價/翻譯研究等五大板塊。這些論文圍繞《高等學校商務英語專業(yè)本科教學質量國家標準》，為商務英語專業(yè)建設與發(fā)展的各個方面提供建議與指導，體現(xiàn)了我國商務英語教育發(fā)展的新方向、反映了學科發(fā)展的前沿動態(tài)，為商務英語專業(yè)的進一步發(fā)展提供了有益的參考，也為商務英語教師、學生及研究人員的研究思路提供了參考。

作者簡介

　　劉白玉，教授，山東工商學院大外部主任，全國商務英語研究會副理事長，山東省商務英語專業(yè)委員會會長。主要研究領域為商務英語翻譯，曾發(fā)表論文多篇，并出版《商務英語》等教材。包芳，山東工商學院外國語學院教師，主要講授商務英語。

圖書目錄

商務英語學科理論建設與跨文化研究商務英語教育：國家需求和學校使命······································································葉興國 2商務英語研究的主題、本體與目標··········································································呂世生 12我國商務英語教育政策與規(guī)劃的百年流變······························································莫再樹 22跨文化交際研究：從本質主義到批判現(xiàn)實主義······················································馮海穎 34概念整合理論框架下隱喻意義建構的認知機制解析··············································王瑞昀45商務英語專業(yè)主體與學科研究對象··········································································張武保 52《商務英語研究》評價································································································李安興61應用體裁分析與國際商務英語教學··········································································張曉慧 68利用影視實踐教學促進商務英語學科建設··································嚴俊廖國強張禮貴 80跨文化交際視角下的商務英語課程設置探討············································黃志華董慧 86商務英語專業(yè)學生的能力模型構建：基于可雇傭性視角的一個分析框架··································································時秀梅 97商務英語專業(yè)人才培養(yǎng)研究知識建構模式在商務英語專業(yè)教學中的實證研究················································雷春林 106基于商務文本體裁公司簡介的漢英翻譯手段和運用············································周慶華 115商務英語教學中多模態(tài)話語模態(tài)的協(xié)同及教學模式研究······················張杰李科 121商務英語復合式人才培養(yǎng)機制研究···························································顧維忱張軍英 128文化智力：中國大學生跨文化能力研究的新視角··································馬鑫蘇敏 135商務英語專業(yè)課程體系研究商務英語課程設置中剛柔相濟的平衡與發(fā)展策略················································曹德春 144中外上市公司年報中《主席報告書》的體裁分析················································申甜 151基于需求分析的專業(yè)實習對優(yōu)化商務英語課程設置的實證研究························································································吳斯丹 163商務英語本科專業(yè)學生感知課程需求的調查分析················································俞建耀 179商務英語專業(yè)本科畢業(yè)論文改革探索················