企業(yè)語言博弈：荷蘭跨國公司員工英語寫作體裁與話語策略研究(全國商務英語專業(yè)教學協(xié)作組重點推薦師

定　價：￥45.00

作　者：	尼克森
出版社：	上海外語教育出版社
叢編項：
標　簽：	暫缺

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ISBN：	9787544644402	出版時間：	2016-08-01	包裝：
開本：	16開	頁數(shù)：	240	字數(shù)：

內容簡介

　　《企業(yè)語言博弈：荷蘭跨國公司員工英語寫作體裁與話語策略研究》將跨國公司作為研究對象，對荷蘭英屬子公司中的英語使用情況進行研究，將交際參與者、語言選擇、話語特點、子母公司之間的溝通等考慮在內。全書共分八章：引言、文獻綜述、分析框架、影響荷蘭英屬子公司員工英語寫作的語境因素、體裁特點、話語策略、內部溝通郵件的體裁和語篇策略對比、結論。從研究內容來看，《企業(yè)語言博弈：荷蘭跨國公司員工英語寫作體裁與話語策略研究》聚焦跨國公司背景下英語的使用，探討了機構話語與機構語境之間的關系。從方法來看，《企業(yè)語言博弈：荷蘭跨國公司員工英語寫作體裁與話語策略研究》將問卷調查與語料庫方法相結合，彌補了語料庫方法局限于文本本身、無法揭示語境的缺陷，增強了研究的解釋性。此外，《企業(yè)語言博弈：荷蘭跨國公司員工英語寫作體裁與話語策略研究》將社會建構主義、體裁分析和結構化理論相結合，建立起研究企業(yè)話語的跨學科理論框架，值得讀者借鑒。《企業(yè)語言博弈：荷蘭跨國公司員工英語寫作體裁與話語策略研究》適合國內從事機構話語研究的科研工作者、教師和學生以及商各領域的從業(yè)人員研讀。

作者簡介

暫缺《企業(yè)語言博弈：荷蘭跨國公司員工英語寫作體裁與話語策略研究(全國商務英語專業(yè)教學協(xié)作組重點推薦師》作者簡介

圖書目錄

1 Introduction
1．1 The use of English in the Netherlands
1．2 Previous studies
1．2．1 Needs analysis surveys
1．2．2 Ethnographic accounts
1．2．3 Genre studies of organisational communication
1．2．4 Cross-cultural and intercultural discourse
1．3 The study
1．3．1 Research aims
1．3．2 Analytical framework
1．3．3 Research methods and respondents
1．4 Overview of the study
2 Literature review
2．1 Social constructionism
2．2 Genre
2．3 Structuration
2．4 Conclusion Analytical framework
3．1 Context and situation
3．2 Genre characteristics
3．3 The analysis of discourse
3．4 Conclusion
4 Contextual factors affecting the use of written English within British subsidiaries in the Netherlands
4．1 The relevance of corporate culture
4．2 The relevance of corporate activity
4．3 Operationalisation of contextual factors
4．3．1 Factors related to corporate culture
4．3．2 Factors related to corporate activity
4．3．3 Additional communication patterns
4．4 The survey
4．4．1 The respondents
4．4．2 Results and discussion
4．5 Summary and conclusions Genres used by Dutch writers at British subsidiary companies
5．1 The corpus of documents
5．1．1 General characteristics
5．1．2 Participants
5．1．3 Communicative goals， substance and structure
5．2 Recurrent situations， exigences and rhetorical action
5．2．1 Communication with Head Office and internally
5．2．2 Communication with other subsidiaries， service providers and customers
5．2．3 Summary of findings
5．3 Conclusion
6 Discourse strategies used by Dutch writers at British subsidiary companies
6．1 Detailed analysis of genre I
6．1．1 Data selection
6．1．2 Medium and layout
6．1．3 Discourse structure： moves and strategies
6．2 Rhetorical strategies
6．2．1 Intertextuality
6．2．2 Interpersonal strategies
6．3 Conclusion
7 Genres and discourse strategies used by Dutch and British writers in internal e-mail communication
7．1 Previous studies on the use of electronic media
7．1．1 The use of different media by corporations
7．1．2 E-mail as a genre of organisational communication
7．2 Data and data collection
7．3 Findings and discussion
7．3．1 Message types， participants and code
7．3．2 Situations， actions， substance and form
7．3．3 Discourse： Textualisations， organisation and strategies
7．4 Conclusion
8 Conclusion
8．1 The genres and discourse strategies used by Dutch writers in English
8．1．1 Context
8．1．2 Situation
8．1．3 Genre
8．1．4 Discourse
8．1．5 Summary of f'mdings
8．2 Limitations of the study and suggestion for further research
8．3 The implications of the study for research into organisational discourse
8．4 The implications of the study for the teaching of business English
Notes
References
Appendix 1： Questionnaire 1
Appendix 2： Questionnaire 2
About the author