Part I Planning Conferences and Events Unit 1 A Brief Introduction to the MICE Industry Text A Text B Communicative Skills Unit 2 Careers in the MICE Industry TextA TextB Communicative Skills Unit 3 Meeting Planning Text A Text B Communicative Skills Unit 4 Choose a Venue Text A Textn Communicative Skills Unit 5 Contracts in the MICE Industry Text A Text B Communicative Skills Unit 6 Conference and Event Marketing Text A Text B Communicative Skills Unit 7 Registration Text A Text B Communicative Skills Unit 8 Room Block Management Text A Text B Communicative Skills Unit 9 Risk Management TextA Text B Communicative Skills Part II Exhibiting at a Trade Show Unit 10 Background of Trade Shows Text A Text B Communicative Skills Unit 11 Choose a Trade Show Text A Text B Communicative Skills Unit 12 Pre-show Marketing Text A Text B Communicative Skills Unit 13 Move to the Exhibition Text A Text B Communicative Skills Unit 14 Post-show Activities Text A Text B Communicative Skills Unit 15 Cultural Aspects in Business Communication Text A Text B Communicative Skills Keys to Exercises 參考譯文 附錄一 課后生詞表 附錄二 會展行業(yè)常用術(shù)語資源 附錄三 會議產(chǎn)業(yè)理事會提供的專業(yè)詞匯表（示例） 附錄四 主要會展行業(yè)組織網(wǎng)站 參考文獻(xiàn)
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